Fashion industry is one that is never short of buyers. Fashion industry is also one that changes at a very rapid pace. It’s a challenge to keep up with the market competition. The concept of shopping is changing too. Instead of dragging themselves from store to store in a mall, shoppers today prefer browsing an ecommerce site and placing orders within a few clicks! This has greatly increased the demand for ecommerce. Although malls are still alluring, we see the trend shifting towards more and more of online shopping.
The main reason for this is it’s accessibility to one and all – retailers and consumers. The progression of the fashion industry, the rise in internet usage that includes the mobile market too, and more product availability has made online selling a greater dependency for the fashion industry.
Why Magento For Fashion Industry? – A Few Stats
Magento offers fashion industry with fabulous fashion apparel themes and designs. With 60% of the population making online purchases for clothes in the US and 45% of them recommending these to their friends via social media, it’s becoming more and more apparent that fashion industry is undergoing rapid transformation and moving towards an online mode with Magento being it’s major backbone. Well, another great contributor to this transformation is the mobile channel of sales that’s seen a major change recently.
Magento ecommerce solutions prove advantageous and in order to capitalize on sales, store owners need to provide customers with multiple channels and also keep an open eye for all the trends that keep the fashion industry updated with all the ecommerce developments. Meeting customer demands with the right ecommerce solutions requires the selection of the right ecommerce platform.
Why Magento for Fashion Industry? – A Few Benefits
Cross Channel Integration
Magento enables cross channel integration in various ways. It connects retailers with their catalogs, merchants, logistic partners and much more. Magento also caters to the various business requirements for apparel, fashion brands, themes for fashion stores with elegant look etc.
Add Personalization
Magento has some great personalization features for the fashion industry. Themes that give your store an attractive look to lure customers, build and manage custom pages required to serve specific needs of the fashion industry. You can project your brand effectively and deliver a great shopping experience for your customers.
Customize with Magento Extensions
Magento provides for a robust system to support your increasing traffic as well as transactions. It is scalable. You can easily hire Magento developers to create custom extensions for your store to suit your specific requirements. Extra features could be added that are either user experience enhancers or one’s that ease your admin tasks. You can even create Magento extensions to enable social media connectors that enable users to share their latest fashion purchases from your store!
Magento now Mobile too!
Trending fashion also includes mobiles. And Latest trends in ecommerce also includes mobile commerce! With Magento you can take your fashion store online as well as on mobile to access the large mobile user base. Mobile users can easily access your store and make a purchase on the go!
Magento induces customer loyalty
Loyalty programs for customers can be easily configured via Magento. There are plenty of extensions available for that too. Fashion industry can optimally make use of Reward Points for customers, discount coupons and code generation facilities that can be included in Magento easily and increase revenues.
You can always Hire Magento Developers to get your started
Whether you have decided to take your fashion store online, or you wish to start a new online fashion venture, Magento could be your wisest choice. It’s easy to hire Magento developers these days to get you started with your brand new venture! Considering the benefits, it’s worth it!
