Businesses today face a fierce competition in terms of usage of faster to market technologies. The new technology landscape is a mix and match of ecommerce and mcommerce along with the traditional marketing methods. It’s been observed that a business’s growth is directly linked to its ability to adapt to new and trending technologies. Mobile commerce is today’s most trending business strategy. Mobiles have become an indispensible commodity in everyone’s life. It’s also become a constant companion – like a virtual assistant – you can use it has a handy tool, access work data, send receive office files, pay bills, even banking these days is at your fingertips due to mobiles. Well, Businesses need to quickly turn towards a mobile commerce strategy and create mobile apps for their businesses to stay at the forefront of the competition.
Mobile commerce is a rapidly developing field and today there are plenty of options that will help you go mobile instantly. One option is core development of a mobile application for your business, and the other option is using a ready to use platform like Mobile Commerce Platform to go mobile instantly. This mobile app builder is an easy to use tool specially built for those who do not have an exhaustive budget exclusive for mobile application development.
The main business benefits of using such a mobile application development platform are:
Instant mobile presence
Create mobile apps with mobile commerce platforms and instantly go mobile. It’s quick, efficient and easy. Such platforms generally require no coding or very minimum coding. If you are using Magento as a preferred ecommerce platform, Magento mobile store is just the right solution for you to go mobile.
Increased customer reach
Customers are constantly online via mobile phones either looking for something specific or casually surfing the web. With mobile apps for businesses, you can reach out to such casual surfers and convert them to customers.
Increased customer loyalty
Customers want things quick and easy these days. Anything that can be accomplished within a few taps and swipes on their mobile screens is very appealing. If your products and services are available as a mobile app and they can easily purchase from you via a mobile phone, half your marketing job is done! You have gained for yourself loyal customers.
Increased brand awareness
Being present on a mobile platform makes your app a trend setter for other businesses to follow and your business gains more and more credibility and respect. This increases brand awareness and brand name.
Great marketing platform
Your mobile app could be used as a great platform for marketing. You can use discount coupons, notifications and special offers for those of your customers who have downloaded your mobile app.
Platform to send push notifications to users
Ease of getting the word out to customers is one of the greatest benefits of mobile applications for businesses. You can send push notifications for special sales, limited time offers and loyalty rewards for customers. These rewards can be configured to be exclusive for mobile users.
Whether you use and online app builder, or decide to avail mobile application development services, it’s imperative that you go mobile – soon!
BigCommerce
In comparison to Magento, BigCommerce is fairly easy to set up. But BigCommerce has complex configuration for plug ins and has absolutely limited third party support. Magento on the other hand provides a very simple and easy to use framework.
The competition gets even better with other platforms like XCart and well known web platforms like WordPress that have a lot of ecommerce plugins. But whatever the competition, Magento very easily supersedes all the features and offerings of all other ecommerce platforms. Today Magento stands tall as the best ecommerce platform!
