With almost every business going online, the need and importance for methods and technologies to serve customers satisfactorily has become a matter of chief concern. One has to make an e-commerce website with immaculate features that ensures quality as well as user-friendliness. A web site that is built keeping in mind all the tricks and traps of technology and best practices, will ensure a high rate of visitors.
The most important question, however, is how beneficial this high rate of traffic is if the visitors are not converted into customers? The bottom line here is that a website may be excellent in terms of its functionality and user-friendliness, but this flawlessness in design and development are not enough to get customers in abundance.
This might sound as a catch, but this is where the importance of managing customers, needs to be introduced into our e-commerce solution. In short, the association of Customer Relationship Management with e-commerce can reap benefits for a business by leaps and bounds.
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The CMS Called Magento
Magento, an authoritative name in the world of Content Management Systems (CMS), is an open-source software built for the online business, commonly called e-commerce. Magento is the most popular and the most preferred e-commerce platform due to the security, scalability, robustness, in-built features, search engine optimization, seamless third-party integration, and many more other features it provides to the e-commerce websites. Being an open source technology also gives it the benefit of a very large support community for both business and development.
A CRM Regarded Robust: Salesforce
Salesforce, based on Cloud Computing is equally authoritative among the Customer Relationship Management (CRM) systems. Whether from a customer’s standpoint or from a developer’s standpoint, the benefits that it provides to businesses is diverse and powerful. It provides data integrity, maintains inventory stock in an efficient way, generates real-time orders, etc. These benefits help in customer retention because Salesforce CRM ensures that right data at the right time is with the right people. The incorporation of CRM into the e-commerce store is thus becoming indispensable day by day.
Their Integration: Magento and Salesforce
Salesforce CRM in spite of all the powerful features is not customizable as an online store’s back-end. This is where a CMS like Magento comes into play. The integration between Magento and Salesforce is actually the integration of the crucial data you want to follow and work with. Magento serves as an infrastructural back-end to the e-business site whereas Salesforce takes care of the user interface front-end. Both Magento and Salesforce work in an interconnected way. With their integration, sales and marketing, and customer services are improved considerably. We can have multiple stores with synced data providing better sales and return on investment. The CRM integration ensures effective and real-time communication with the customers, ability to easily add new customers, access order history and streamline it for current and future orders.
The integration of these two complementary technologies is not mandatory as such. Some e-commerce solutions may want to use both these technologies simultaneously. The integration however, provides some benefits that are defining when it comes to the e-commerce solution. First of all maintaining two different teams for the two different technologies and working in unison is cumbersome especially keeping the high labor cost in mind. The integration results not only in a streamlined approach of online store business, it also provides a high level of interaction and possibilities to serve the customers. For example, if reporting, processing and follow-up with the customers become quick and prompt due to the integration of Salesforce, our Magento CRM solution will be better-managed and effective.
Choose Us for What We Offer
Our approach to providing solutions comprises of taking utmost care and consideration to every phase of the project. From gathering the requirements to digging into your business and technical needs, to ultimately delivering the end-product, we possess the expertise to engineer the best result. In this age of ruthless competition, quality is often overlooked at the expense of quantity and speedy delivery of solutions. Not in our case! We believe in a comprehensive analysis based on future growth trends. Our skilled, experienced, and qualified Magento professionals are well capable of providing a seamless integration of Magento with Salesforce. We rate customer satisfaction at a substantial level and provide exhaustive support for the Magento CRM integration.
Conclusion
The primary aim of the Magento Salesforce integration is ‘productive data and useful information’ to gain satisfied customers returning back to your store every time, to fulfil their purchasing needs. The integration between the two platforms gives you a lot of room for customization based upon future needs. Wherever you go the basic thing to remember is to keep the integration simple and scalable based upon the changes that might take place in future.
