Facebook – the New Magento store!
Sounds strange!
Of course, yes. Uptill, social media platforms like Facebook, Twitter and more are the great platforms for the Ecommerce stores to promote their brands and products, and allure the existing customer base.
This signifies Ecommerce stores are taking the advantage of 1 billion Facebook users, 400 million Instagram users, 320 million Twitters users and pretty more.
Not only Magento stores, while customers also give equal importance to the Ecommerce stores’ social presence.
According to the digital marketing report, “84% people see reviews of the product on social media before purchase and 72% of the ID logins in eCommerce are from Facebook.”
Now, things are getting clear. Why Magento stores are leaning towards social platform so much? Or, why brands work so hard to get to get maximum ‘Likes’ on the brand’s Facebook page?
Well, cut to the chase, the question that might be hammering your mind is- How Magento store can be imported to Facebook? How one can sell their products on Facebook akin to Magento store?
Got a Question? We’re Here to Help You!
Let’s take a quick look at the F-commerce store:
The Ecommerce stores are allowed to promote their deals/offers and sell the products on their Facebook page just the way they are doing online. And, the brand’s Facebook fans can be turned into brand’s customers onto the Facebook page itself.
Increasingly, brands are creating the exclusive Facebook stores to skyrocket their sales and profits.
For instance: OnePiece, the fashion retailer set up its Facebook store and has offered discounts to the customers upon buying from the Facebook store. The store has expected getting 500 participants in 3 days, but within three hours of F-commerce store launch, 600 participants joined the deal.
Isn’t it amazing? Furthermore, the brands are able to launch the Facebook in a few clicks leveraging the social platform services.
All this is possible in a matter of minutes.
How?
The steps would elucidate the process to bring the power of a Magento store to Facebook:
1. Set up the F-commerce store
Can you imagine about creating the exact replica of your Magento store on Facebook in 30 seconds?
NO. But, this is possible. See how:
• Install the extension from the website that facilitates Facebook store set up
• From admin panel, create the API
• Later, store’s URL and generated API’s credentials are provided
• If you don’t have any Facebook account, then create the one and Sign-in
• Select ‘Facebook shop’ and then ‘Free plan’ to continue
• Enter the credentials that were provided and continue
• Finally, a single click and your Facebook store is ready to preview
2. Check UI
Your products are imported on the Facebook store and from there you can sell your store products. However, the customers browsing your products on the Facebook store expect the same look and feel of your existing Ecommerce store.
To provide the same experience to your customers, you need to design it accordingly. The Facebook store UI must have the graphics, store’s logo, color, and themes as of the current Magento store.
For instance:
Remember! With a Facebook store, you can catch more eyeballs, but to convert the visitors into potential customers, your F-store have to look appealing to resonate with the customer’s expectations.
3. Maintain a fine balance – Just don’t sell
The Facebook store is set up not to just create a buzz about the deals/discount you are offering or campaign you are running.
Make sure such posting won’t bring effective results because showering of ads turn off the customers.
The reason is customers are connected with you on Facebook to communicate and if you don’t interact with them on their beloved platform, they are less likely to come again.
Customers want to know about current trends, upcoming products, styles and more through your postings. Also, prompt response to their comments is the best way to engage them onto the store.
Keep the fine equilibrium of advertisement posting, and conversation and interaction to improve your conversion and loyalty rate.
4. Reach the audience at the right time
Engaging and entertaining the customers at the correct time is of huge importance.
Don’t forget, the audience coming to your store is up to their neck in and you are working hard to make them to come to your store.
Also, the customers search your brand or products when they have spare time and spare dimes. It implies only at specific days and time, you will find peak traffic in the store, and that’s the perfect time to engage the audience.
For instance: On Sunday, retail Ecommerce stores find high traffic volume during noon time. And, Thursday is the best day for fashion Ecommerce.
So, schedule the posts accordingly to touch base your audience.
5. Keep the synergy
Presently, customers have a social presence on different social platforms and the same they anticipate for the Ecommerce stores.
So, in case, your store has a social presence on various platforms, then you should make your customers aware about them. Also, alike Facebook store, regular posting on distinct platforms such as YouTube, Twitter, Instagram and Pinterest is must.
Alongside your Magento store products, import the social accounts on your Facebook page as well. The social network synergy builds customers’ trust and uplift sales.
6. Increase social interactions to get the Ecommerce word out
As already discussed, maintaining the fine balance of ads posting and interactions would shoot up the traffic and ROI.
Mostly, social interactions happen before purchase. But, communicating with the customers post-shopping is very powerful and helpful.
How?
The approach enables Ecommerce store to engage the customers, encourage them for repeat shopping, garner the feedback for the services provided and let the customers share their purchase with family and friends.
Going this way, one-time customers may become the brand ambassador of your Facebook store.
7. Connect with connected audience
The Facebook fans of your Ecommerce stores are already connected with you.
To connect them with your F-commerce store in a better way, you have to start sending the offers/deals messages to them. Even, offering the promotions on Facebook store could be the best approach to grab the attention of a large audience in no time.
Adding a social appeal to the Ecommerce stores
From start to the end, why to set up, how to set up and what is needed, everything is summarized to import the Magento store on Facebook.
Well, the complete guide looks so awesome and it’s really as awesome in the reality.
You just not able to improve the social marketing while you can create a distinctive proposition in your niche.
What’s more?
Finding the best Ecommerce solution provider that uses the Magento Open Source platform to build impeccable Magento Ecommerce stores and have experience into importing the Ecommerce on Facebook is a great deal.
This is where EcomExtension Magento team excels.
See what they have done:
Initially,the Magento Ecommerce store was developed for Popping Bobas to enable various tea products selling seamlessly.
Later, to enhance the social promotion and make the best advantage out of the existing Facebook fans, they come up with an idea of importing all the Magento store products on the Facebook due to which a Facebook store was built for the Popping Bobas Ecommerce store.
Do you find it interesting? If yes, get your hands-on Magento Ecommerce development or Facebook store creation with us.
