The competition just gets better and better and you just cannot escape it. eCommerce is a field that sees millions of changes and it’s vital that you make an informed decision about which ecommerce solution you wish to choose for your online venture. Getting online is not difficult, selecting the right means to get online is what will make the difference.
There are a few big names when it comes to selecting from the best ecommerce platforms that are available today – Magento, Shopify, Miva Merchant, BigCommerce and XCart. So, what makes Magento so popular? What makes Magento the best ecommerce platform for businesses to take advantage of? Let’s dive into the stand out features that Magento and also take a peek into how it compares to the other biggies of ecommerce!
Magento is packed with all you need to run an online business – large or small. It’s got a cool interface with unparalleled features for flexibility, scalability and all the functionality that you would require to run a successful online store. Other than this, it’s open source nature enables Magento developers to build extensions and plug ins to customize your store, add features or make backend administration easy. Well, if that’s not enough, Magento also offers store owners with some built in marketing capabilities and search engine optimization functionalities.
Over all, Magento is not only a powerful ecommerce platform for creating robust and reliable ecommerce websites, but also provides for a complete package that has a dynamic interface that sells and compels and provides you with unbeatable ROI.
So, how does Magento compare with the other ecommerce platforms? Here’s how:
Shopify
Shopify has its own programming language called Liquid. Magento is open source and provides users with ample of choice for templates and extensions. Shopify is relatively small and offers a limited number of templates – around 200. Shopify also is not as extensible as Magento and comes with little customization options. Shopify is most suitable for small ecommerce sites who do not expect a lot of customization. Magento is used by those that require a robust and reliable ecommerce solution.
Miva Merchant
Miva Merchant also works on its own programming language called custom. Moreover, Miva Merchant is paid. It is not all that pricy, yet it’s paid. Magento is a free download and offers users with ample options for product reviews, wish list features and lots more. These features are not available with Miva Merchant.
BigCommerce
In comparison to Magento, BigCommerce is fairly easy to set up. But BigCommerce has complex configuration for plug ins and has absolutely limited third party support. Magento on the other hand provides a very simple and easy to use framework.
The competition gets even better with other platforms like XCart and well known web platforms like WordPress that have a lot of ecommerce plugins. But whatever the competition, Magento very easily supersedes all the features and offerings of all other ecommerce platforms. Today Magento stands tall as the best ecommerce platform!
