Mobile phone has become a vital part of our lives. In this modern world, where we constantly look for internet connectivity, we cannot live without smartphones, apps and internet. The field of mCommerce app development has been amazing in the year 2015. However, it is not done! This year is going to be even more advanced.
As per research, there are 2.6 Billion smartphone users today, which will increase to 6.1 Billion by the year 2020. Also, 9 out of 10 users have their mobile phones within their reach 24×7. So, the craze of mobile phones has been staggering and there are no chances the use of mobile phones getting reduced this year; it is going to only increase this year. In 2015, a lot of businesses had started thinking mobile-first and it is going to continue the same in 2016.
What does 2016 hold for mCommerce?
1. Online and offline stores convergence
If you are a popular brand, there are high chances of people accessing your online store through multiple devices. They also interact with your brand in such a way that they are narrowing the gap between online and physical store. Retailers know this overlapping of online and in-store experience. They are providing more online + in-store options these days. Some of them are partnering with third party apps to pick up, reservation of apparels online which can be tried in nearby physical store, same day delivery and beacon related features like targeted offers, mobile payments and loyalty rewards.
2. Social commerce
All of us are aware of the power of social media. Mobile and social media go hand in hand. The year 2015 had been a great year for social commerce and it will continue to grow in 2016. Buy buttons were introduced in Facebook, Instagram, Pinterest and Twitter. However, whether these social buy buttons will be able to gain foothold on customers or not, is something which we need to find out in the year 2016.
3. Mobile web
As per research, more than 85 percent of the time we spend on mobile phone is on apps and this number is going to increase this year. However, even more interesting study says that we spend 8 out of 10 minutes in the top 3 most interesting apps in our phones. It has also been found out that in two largest eCommerce stores, maximum visits were from apps, but sales were from website. So, mobile web will continue to grow!
4. Mobile checkout optimization
Retailers are losing a huge amount due to the cart abandonment and bad checkout is one of the huge reasons for cart abandonment. Mobile purchase in gaining momentum, so retailers need to optimize the mobile checkout to boost up their sales and revenue.
Wrapping up…
Now that you are aware of some of the best mobile commerce trends that we are going to watch in 2016, it is advisable for you to keep them in mind before getting a mobile store build. Hire a company that has got considerable amount of experience and expertise in mobile eCommerce store development, so as to attain success in no time!
