One of the most exciting fields to be in today is eCommerce. B2C industry has been booming since its inception; and B2B industry is also growing gradually these days, as a result of which there is a launch of Magento B2B program.
The B2B industry is booming up; for branded manufacturers as well as wholesale distributors, as even the buyers do not want to interact with the sales person. Even they want to research online and then order online on their own. As per the Forrester Research, Inc, 93 percent of the B2B buyers want to self serve by researching the information and look for the ordering options from the vendors and then purchase online on their own. When they do that, they consider half of their work has been done. The number of such B2B buyers is expected to get almost double from 30 percent today to almost 56 percent by the year 2017. So, the B2B businesses have to meet these buyer preferences; if they will not, they will lose their customers to their competitors.
If B2B companies want to succeed and get ahead of their competitors, nothing can help them better than this leading eCommerce platform, Magento, which is exactly why Magento is investing in B2B businesses with the launch of the Magento B2B program, so that even more B2B businesses can experience the power of Magento.
Mark Lavelle who is the senior vice president and general manager of commerce technologies of eBay Enterprise told that the manufacturers and distributors prefer using Magento, as it helps them enhance the user experience and at the same time make the most out of the flexibility of Magento which aids them to customize their order flow as per their business needs and requirements. He also said that apart from flexibility, other reasons that make Magento the top choice for B2B applications are fast time to market and global reach; which is exactly why they are continuing to invest in B2B.
The reasons behind Magento being the leader of B2B commerce include scalability, fast time to market, flexibility and performance. Using Magento extensions, apps and customizations, the merchants can add features and functionalities so as to meet their business needs and stand out from their competitors.
Kaushal Shah who is Magento eCommerce practice leader at Perficient said that Magento Enterprise Edition can be easily integrated with other business systems because of its robust set of APIs. Most clients work with Magento because they value it for the amazing commerce capabilities that help to generate consumer like experiences that B2B buyers expect.
Magento is doing extremely well because of which Forrester cited it as a ‘Strong Performer’ amongst the 8 best B2B commerce suite vendors. Apart from that, eBay Enterprise cited Magento as the number one eCommerce platform provider in Internet Retailer Top 1000, 2015; which happened for the third time consecutively.
Magento will continue to invest in B2B commerce so as to help manufacturers and distributors to create best user experience.
