If you want to attract more visitors to your website, it’s important to optimize each and every page of it in such a way that its presence in search results increases and is easily accessible to your target audience. While opting for ecommerce web development, you should consider developing user appealing product pages that are capable of attracting visitors and can get additional sales with improved add-to-cart conversions. Product page optimization is all about getting your page design right with clean and proper listing of the products such that the visitors can easily locate what they are looking for and can make purchases in a convenient manner.
Here are a few important aspects one should consider for getting product pages right during ecommerce web development. These are a few tips on how businesses should create their product pages so that they can get improved traffic and conversions.
Layout your Offerings in a Simple yet Effective Way
The appearance or look of your product pages plays an important role to get visitors to it. You need a user appealing design with all the necessary details required for the potential customers to make buying decisions and purchases. If you can put yourself in your customer’s shoes and think of what they will look for and like in your product page, then you can definitely design out an ideal business product page that can not only get visitors but can also get them converted into your customers.
Showcase Your Products with Real, High Quality Images
Many websites have product images copied from internet or other websites. It’s definitely a wrong procedure that will distract your customers from your product page as they do not get an actual glimpse of what they are looking to buy. So, better place high quality, large images that can clearly show your prospects the products they are looking to buy.
Post Videos
You can opt to create some useful videos about your products or their manufacturing process and post them in the product pages or on popular social media websites like youtube for promotions. Videos are a good way to get awareness of your products among your prospects and will also enable your product page to rank better in search engine results.
Easily Accessible and Clearly Visible Add-To-Cart Button
The add-to-cart is an important component of your product page which acts like a door to allow your customers into the purchase phase. It is from here your visitors will be converted into your customers. Hence, you need to have a highly visible and easily accessible “order now” or “add-to-cart” button in your product page, so that you can easily get conversions for your product pages.
Establish the Trust Factor
When it comes to ecommerce web development or designing of an ecommerce page, you should never fail to include a section for customer reviews in the product page. Positive customer reviews are good customer attraction tools and get your audience to believe in your products. You can also include social recommendations as a part of your strategy and show up the social media buttons on your product page. You can include buttons like or recommend on your page. This will build the trust factor and invoke sheer confidence among the visitors in your products thereby getting them to make a purchase.
So, when you have a keen eye to include all these things in your product pages during the process of ecommerce web development, you are sure to get maximum conversions. You can definitely get better profits and sales, all you need to have is an ecommerce site that works well, loads faster and gives your prospects what they are looking for and that too in an easy way.
