Shopping cart abandonment is a phrase used to describe the part of online shopping process where the buyers usually browse for the product in an ecommerce or online shopping website and add it to their shopping cart, but for some reason leave away the website without buying it. It is estimated that nearly 68 of the online shoppers out of every 100 abandon their shopping carts. So, just imagine, what if those 68 shoppers would actually buy the products instead of abandoning their shopping cart? Yes, it would mean extra revenue for the businesses. Minimizing the cart abandonments is definitely the vital source of extra income for the online retailers.
According to the statistics there could be different reasons for why online shoppers reject their shopping carts. So, if the retailers can actually find the real pain points of the shoppers, it would become easier for them to fix the issues leading to the abandonment. Studies show that major reasons for shoppers leaving up their shopping carts include the unexpected product costs, website issues, payment issues, unsuitable product delivery options or better product or price found on other websites. This blog presents two different ways that can help online retailers to open the doors of profits for their business by reducing the shopping cart abandonments.
One needs to take care of the following features during ecommerce store development in order to enhance user experience which can ultimately result in reduced abandoned shopping carts.
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Add Customer Reviews Feature to The Store
It is considered that nearly 80% of the online shoppers check out the reviews of other customers before buying a product. Reviews can build positive impact of your products on the customer mind and hence, by making transparent product reviews easily available to your customer you can emphasize your sales.
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Provide Immediate Help Options
Sometimes by providing your customers with good support services you can easily draw their attention to your products. So, you can install options like Live Chat during ecommerce store development to provide immediate help to your customers thus encouraging them to buy from your store.
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Show Badges for Payment Security
Security badges are an important feature for every website as this builds up the trust among the customers about the store for payment. It is estimated that nearly 65% of the online stores reveal badges to show that payment is secure with them. This would build trust among customers who can buy from the store without worrying about security of their personal data.
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Easy Navigation
It has been found in a study that nearly 25% of the shoppers abandon their carts because of poor website navigation features. So, by implementing easy navigation techniques like keep shopping button to display after user has added items to the cart, retailers can possibly improve their sales.
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Introduce a Return Policy
Return policies can have amazing effect on customers. Yes, it has been estimated that nearly 66% of shoppers check out for return policy before buying. So, highlight the return policy during the check out process so that customers can learn about it without having to explore your website for the purpose.
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Give Free Shipping Option
One of the major reasons for shopping cart abandonments has been high shipping cost. Yes, who would like to pay more for shipping? By offering free shipping with the threshold just slightly more than order value, retailers can definitely gain good benefits.
While the above mentioned options are for improving user’s experience which can possibly reduce the shopping cart abandonment possibilities, there are a few ways to get back the customers to purchase from your store to improve your sales like:
Abandoned Cart Extension
You can add Abandoned Cart Extension to your store. This extension can help you make a follow up with the customers who had added products to their shopping cart but did not buy. It is a unique method of capitalizing on the opportunity that customers were actually interested in the products thought they did not buy.
One Step Check Out Extension
One can also add one step check out extension to their online store that would give the customers an easy check out process which is often a hurdle in the buying process and hence, boost up the sales.
So, follow these and you will definitely see a significant reduction in the shopping cart abandonments to boost up your sales ultimately.
