All of us have heard of the saying, “Cleanliness is next to Godliness”. Have you ever thought why cleanliness is being given so much importance in life? We keep everything clean; whether it is our room, desk or car; then why not online store? After all a clean and organized store will give visitors an amazing browsing experience. Always remember that if customers will not get the product that they are looking for, they will not buy the product. This will ultimately reduce your amount of sales and revenue. In order to increase sales and boost up the revenue, it is important for customers to get the products; for which you will have to keep your store clean and organized.
There are a lot of ways you can clean your store and keep it organized. Every point is somewhere related and connected to the products; after all the credit of revenue goes to products. Let us discuss some of the most important tips and tricks that will help you arrange products so that you can keep your online store clean and organized.
-
Minimum categories on homepage – Lesser categories will clean the navigation!
Your goal should be to send your visitors from home page to product page in no time. More the number of categories on home page, the more visitors will get confused. So, it is always a good idea to keep minimum categories on the home page. For example: instead of keeping the categories like apparels, bags, fragrances, etc, you can keep men and women, on the home page.
-
Minimum dropdowns – Lesser dropdowns, less confusion!
One level dropdowns are preferred to avoid confusion. Instead of sub menu, you can explain the sub categories when the customer lands up on the page. So, organize the store with lesser dropdowns in order not to enhance the shopping experience.
-
Product photography – Consistency is the key here!
Inconsistent product images look bad and spoil the look and feel of the website. So, make sure your product images have got same size and same background. Moreover, the photos must be taken from the similar angles and perspectives.
-
Update product descriptions – Benefits over features!
Gone are those days when product descriptions consisted of just features. Customers no longer get impressed just by features. Try something new. Tell them reasons to buy it. Mention benefits. Tell a story. Customers get impressed by story and benefits more than features.
-
Arrange products – Try different styles!
You can try arranging the products in the alphabetical order of the product name, as per the season if you add new stock as fashion changes or you can display them geographically whenever needed (for example: kitchen platform when displaying vessels or related products).
Now that you are aware of some of the most important tips to clean and organize your online store, make sure you remember as well as implement them so as to help your customers find products that they are looking for quickly and easily and enhance their browsing experience to take your business to the next level. Good luck with that!
