In this world digitalization, where 10 to 12 percent of the internet is eCommerce, number of people starting online stores is constantly increasing. With the mounting number of Magento eCommerce website development companies, one growing concern for everyone is the rising level of competition. This calls for differentiation; you must do something new, unique and innovative that helps you not only survive in the highly competitive market, but also beat your competitors and top the charts.
Your site might have perfect design, user interface and navigation; which gives a mind blowing shopping experience to users. It might not work slow and have a perfect one step quick check out. It might have all the products that customers are looking for with the perfect product description and images. It might be search engine optimization friendly. However, it needs constant revisions at regular intervals. Here are a few things which can help you get ahead of your competitors and beat the competition…
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Testimonials: If your customers have been happy from your products and services and they have written a few words to praise you, show them to the world. Publish testimonials on your website.
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Customer reviews: Honest customer reviews; both, positive and negative will help customers trust you.
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Portfolio: Showcase your best work and case studies on the website, so that people wanting to approach you can take a look your work.
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Awards: If you have got any awards or achievements, put them up on your site. Show the world you are best.
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Brick and mortar store: Get your business offline too and help your customers reach there by putting up store locator on home page itself.
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Products: Sell the best products and provide the best services. Sell unique and personalized products.
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Support: Give 24×7 exclusive customer services to customers to help them with products or services they have bought from your store.
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Loyalty programs: Customers are always in need of product offers and special discounts. Also, you can provide them special shipping discounts and other incentives
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Advertisement campaigns: Look at your competitors; it is quite possible they are carrying out better advertising campaigns. So, learn from them and come up with something better to steal attention of customers.
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Community: Building an online community will help you build brand awareness and loyal customer base.
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Bring them back: Follow incomplete sales by knowing the reason behind the shopping cart abandonment and put in all the efforts to bring them back.
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Security: Customers will buy from your store only if they feel it is safe. So, build a safe and secure environment on your store to earn their trust.
Check what your competitors are doing, go through their websites, add something new in your store and change a few things on your website. Keep an eye on what your competitors are doing; don’t copy them, but you can learn from their mistakes and do something better than what they are doing to stay on the top.
If you are planning to develop an eCommerce store that provides the best customer experience, you can speak to us. We provide the best Magento eCommerce website development services, wherein we focus the most on user experience and engagement.
