Today, in this modern eCommerce world, the competition is fierce and each one wants to get ahead of the rest. All the eCommerce merchants want same thing: More online sales! Well, in order to increase customers and boost up sales, the online store owners must focus on user experience. If you are successful in creating the best possible user experience, you are sure to augment sales. However, for enhancing user experience, you must hire the best team of eCommerce professionals. There are a lot of eCommerce store development companies, so make sure you choose the best one.
User experience optimization is all about optimizing the design and content on your eCommerce website for users, not for search engines. This will help you increase sales at great extent. Well, UX (user experience) is a broad term. However, a good thing about it is that, you need not get throw yourself into it completely. There are a few points which you should keep in mind while getting your eCommerce store built.
Here are the top 4 tips to optimize user experience of your eCommerce store that will help you increase sales…
1. Decrease the load time:
Site speed is one of the most important factors that affect user experience. As per the research and survey, one fourth of the visitors leave the website if it takes more than 4 seconds to open. None of us like to wait! If you don’t want to lose customers, you should decrease the loading time at first. So, hire an eCommerce development company and ask the professionals to improve the site speed. Pingdom is one of the best website speed test tools to test and analyze the results.
2. Automate form filling during checkout:
One of the main reasons of cart abandonment is bad checkout; mainly too many fields in forms. No one likes to waste time in filling out long firms. So, make sure you cut out on that. One way to do that is to automate the ordering process. One amazing way to do is that, you should ask for Zip, City and State in the same order in the forms. So, when a user will enter Zip, the City and State will be automatically entered.
3. Use more white space:
Before you misunderstand the word whitespace, let us get you cleared that white space might not be necessarily white; it can be any color, but it is blank; free from elements like images, videos and text. However, white color is also recommendable because it is cool, complete and peaceful. It makes the CTA stand out. Google, Apple and other successful brands keep a lot of white space on their home page and landing pages.
4. Give less product options and put less CTAs:
A lot of people think that giving more choices will increase conversion rate. Well, reverse is the case! Today, less is more! Lesser the choices, more the chances of sales! So, make sure you offer lesser product options and put up lesser buy buttons or CTAs.
Now that you are aware of some of the best guidelines to optimize the UX of your eCommerce store, make sure you put them into practice, so as to increase the traffic on your website, convert your visitors into customers and boost up sales like never before. Good luck with that!
