Online retailing continues to be a place of opportunities and a place for innovation too. Driving sales, obtaining customer insights and lots more can be accomplished with the right online strategy for businesses. Ecommerce development and Ecommerce design is focused on improving online experiences for customers and making online shopping more and more appealing. Trends keep changing and robust technologies like Magento development help support these upcoming trends with robust architecture and scalable features.
Design trends for ecommerce see constant changes let’s take a look at the latest:
Flat Designs help accentuate products and increase usability
Flat designs have a minimalist nature. They are becoming very popular over the internet for the simple reason that they increase the focus on the products (especially for ecommerce websites). This style is also highly suite for the content focused sites that have very basic needs for creative designs.
Responsive designs continue to increase in popularity
The web today is accessed from a number of devices of different shapes and sizes. Rendering of your ecommerce website to these devices without compromise on quality is quite a task. Flat designs are also very popular with responsive designs. Getting your website to display correctly on the varied devices can greatly improve ecommerce conversions and sales. Well, just make sure that making the site responsive does not impact the site loading times.
Designing for touch based interfaces is becoming more and more popular
Touch based technology is becoming very popular – not restricting itself to mobile phones. Larger screens of laptops are also touch based. Design trends are moving rapidly towards making touch interfaces and designing websites and apps as per the specifications required for touch based technology. Creating larger buttons that provide a good user experience for touch based mobile users as well as the PC user for example.
Use of interactive and visual content
As mobile networks are improving, and the ability of consumption of images and videos is increasing. Videos enable online retailers to make their content more interesting and interactive. They provide for a great complement to product descriptions where users can “see” the product they are purchasing.
More content on pages is good
For product pages specially, make sure that you have enough content. Customers should have all the information handy and should not have to dig around for more by clicking elsewhere. Include descriptions, reviews, testimonials and more.
Optimization is necessary
What good is an ecommerce site without being searchable to it’s customers? Well, you will need to optimize your ecommerce website and add all the necessary SEO features. Make sure your have researched your keywords, updated content that includes them and entered title tags, descriptions etc.
Finally…
Ecommerce could be a flourishing business if you get all the basic elements right. Design your site right to begin with. Follow all the latest trends in design and you should be set!
