Ecommerce development has reached new heights. It’s perceived as a unparalleled opportunity for online businesses to expand, grow and make profits. But conducting business online is tricky. There are so many things to consider – right from the catalog design, product pages, product descriptions and shopping cart and payment options. It’s easy to skip something that’s important and easy to make mistakes.
Here are some common mistakes that can be easily avoided for an ecommerce website.
Lack of detailed product information
In-store shopping experiences depend on the product descriptions you offer. There isn’t any “live” sales person for promoting your products. So make sure your description says it all.
Inconspicuous Contact details
Good customer service includes accessible information for the customer. In short if they can easily find your contact information whenever they have any queries, it’s good for your store. If they cannot find the contact information easily or it is absent on your store, you lose out on the trust factor for your store. Such customers are less likely to buy.
Complicated Checkout process
Well, once a customer decides to buy, he can no longer wait but finish the check out process. This is the trick. Make the checkout process fast and easy – before the customer decides against it. Having a lengthy checkout process means loss of most of your valuable customers. Give your customers fewer opportunities to leave your site. Use one step checkout or such other extensions that will make the process easy.
Place orders without registering an account
Giving customers the ability to purchase without going through a lengthy process of registration, definitely means greater sales for you. You can easily enable customers to shop at your estore without having to sign up. Ofcourse signing up would enable you to get more information from your customers for future marketing purposes, but you need to decide, is information more important than a quick sale?
Inaccurate Site Search
When a customer comes to your store with something specific to buy, he will generally go straight to the search part of your site and look for it. Make sure that your website search is accurate and returns the right results. Allow filtering options too.
Too Small Product images Or Fewer product views
Whenever you display products, make sure your images create a good viewing experience for your customers. Display your product images in different colours and display the product in various angles so that the customer gets a clear idea of how the product looks.
Complicated Shopping cart design
Shopping cart design is a very important aspect of an ecommerce website. Make sure you allow your customers to change quality, add products, change the product with other relevant product etc. They should not have to go back and forth – leaving the shopping cart.
Well, there are many more options such as allow the users to select their preferred payment options and also recommend similar products and improve site navigation. Another important aspect to remember about an ecommerce store is to include very clearly your store’s policies. Customers should know about the rules for payment, product returns, delivery failures, wrong product shipment options and more.
A few steps can lead you to quicker ecommerce success!
