The internet is full of large and small business websites. Especially smaller ecommerce sites who really need some effort to actually cut the competition and make those sales require to keep a few things to keep in mind right from the ecommerce development and design stage of the website. Large ecommerce sites like Amazon do not need that much of efforts when it comes to selling products. Well, but they too have implemented all the strategies that are required to hit the top list of websites over the web.
Well, here is a practical list of things to do for a small ecommerce website to cut through the competition and see success in terms of sales. The beauty of the web is that it provides equal opportunity for small and big brands to compete and get their target sales. With just a little “right” approach, you can get there!
Ecommerce trends – Build authority and Reach out
Well, this is a common advise for all businesses. If you do not build authority, you won’t be gaining the trust of potential customers. Reach out and show credibility. That will work wonders for your store.
Content Marketing will definitely boost your business
Content marketing is a powerful tool. Make sure that you use it for you ecommerce store too. Blog often and blog well too! Blogging is another way of building authority and reaching out. Content you publish will show customers that you are an expert in the domain and in turn increase your credibility. Linking out from your blog can also help. Well, another good trend in blogging is posting infographics.
Category Pages
Category pages need to be filled with some content. Well, don’t just add thumbnails and a more info tab for each. It’s vital that your website has content for all appropriate pages. Moreover, with ecommerce development, make the category pages fun to browse and enjoyable to navigate. Keeping them dull will only make customers browse away.
Product Page Features
As a small ecommerce business make the best out of your product pages. Make them user friendly. Enable social sharing, allow customers to select payment method, or colour of the product they selected. Show customers that you really care. Well, how will you accomplish all this? – With simple Magento ecommerce extensions like social media connectors, or quick shop, or quick view etc.
Link building
Building links is true for ecommerce websites too. Guest posts, blogs, forums, and product reviews are a few sure methods for building links.
Allow user generated content
Well, user generated content like comments for products, product reviews, testimonials for your website – all hold equal importance – in both aspects of your site. This only means that you can gain trust of your future customers via a good review from current customers and also gain better rankings by regular and fresh content being uploaded to your website.
Summing it up…
Not limited to these, small ecommerce websites need not be subdued by the larger ones – I’m not saying that you can outweigh Amazon or anything, but the internet offers each and every business an equal opportunity platform to succeed. It’s up to you to implement the best tactics for your business and see success!
