Magento Stores require the right customer data in order to provide their customers with a great shopping experience and thereby increase customer satisfaction. Collecting customer information to give them a more personalized experience at your store is one way to make a sure sale and build long term customer relationships. With growing Magento Stores, it is vital that you start collecting such customer attributes sooner than later. These can also be used by businesses to segment customers and prepare a very targeted marketing plan. Customers benefit in terms of shopping delight and business owners benefit from greater sales and conversions.
By default Magento has enough data collected from a registered user at your store, but there are Magento extensions available that can help you place the right data at the right place to serve your customers better.
The Customer Attributes Magento Extension provides ecommerce store owners with the following benefits for their store:
Ability to add unlimited fields to the registration page
The extension once installed can help you enable unlimited fields of your choice to the registration page. This means that you can manage exactly what data you want from your customers. If your marketing strategy includes sending freebies to customers on anniversaries or other special occasions, you can include those fields. This was just an example. You can imagine as far as your marketing brains can think and add those fields and collect the right information from your registered customers.
Collected data is effectively managed
Collected data from your customers is displayed on your Magento admin panel and you can efficiently manage it. It is a very neat process and no chance of missing out on anything. Once downloaded and configured this extension can do wonders to aid your marketing efforts.
Customer personality analysis for better customer service
You can easily analyze customer personality traits, likes and dislikes and send customers notifications whenever their favourite products are either on sale, or on special price offers etc. This will help you connect with your customers on a personal level and give your online store a more personalized touch. It will definitely help you serve your customers better.
Customer segmentation
As per likes, dislikes and other customer information you gather, you can segment your customers and plan your marketing as per this segmentation. This gives a more targeted approach for all your marketing efforts and you will see better results for your sales. You will see better store visits and greater conversions.
With the right tools and the right extensions, you can provide great service to your customers and in turn gain huge profits!
