Ecommerce businesses thrive on customer experiences with online stores. The better the customer experience while making a purchase with your store the better for your business. Magento Web Development offers many such solutions for online stores. One such customer experience enhancer is the checkout process – making the checkout process easy is one great way to gain loyal customers.
Magento with Amazon payments offers one such great way to enable your customers to pay with the familiar and secure Amazon checkout process.
To derive the benefits of the Amazon checkout process, there are a few prerequisites that are required. As a store owner, you will require an Amazon Payment Account, Publicly available domain with SSL certificate from Amazon’s white list, you will also need to put that account in the test mode (It’s recommended that you thoroughly read Amazon’s documentation for this.)
Secondly, you will require to set up an Amazon seller account, a thank you page and a cancel page in the payment integrations settings, a Merchant URL and Integrator URL. A good example of these links are:
Merchant URL: https://www.mydomain.com/amazonpayments/cba/notification
Integrator URL: https://www.mydomain.com/amazonpayments/cba/callback
Here’s how it works
A customer at your online store selects “Checkout by Amazon” to complete their transaction at your store. The customer is then redirected to Amazon and can login and confirm the shipping address and credit card details. The customer will then be redirected to your store.
After the customer places an order, Amazon automatically sends a notification to your store, via the Merchant URL that you provided. The Magento module or extension will pick up the data and a new order will be placed on your Magento store.
Key Features from Amazon that your customers benefit from:
- Customers can use the information from Amazon.com to complete the purchases made on your site without having to re-enter shipping information or billing information.
- Amazon provides your customers with a familiar checkout experience.
- Facilities for 1 click ordering.
- Shipping rates and tax rates can be easily calculated.
- Purchase protection for your customers under the Amazon A to Z guarantee.
- Trusted Checkout process and customers feel more confident while making a purchase.
Key Features from Amazon that store owners benefit from
- Options to up-sell your products within the checkout pipeline.
- Amazon is known for it’s proven fraud detection capabilities, chargeback controls, and risk management processes that greatly reduce bad debt.
- Customized offers and promotions for your customers.
- Co-branded checkout with your logo too.
- Better order management features for your store.
Provide your customers a convenient, hassle free and secure shopping experience at your online store. It increases your customer satisfaction which creates loyal customers and in turn your business profits!
