A customer landing at your online store, they expect to see something that is beneficial to them. Either a product that they were looking for all over the web, or something that’s interesting for them. In short, today’s ecommerce business totally thrives on customer interaction with your store. How you as a store owner decide to engage a customer and finally convert them to increase your sales is up to you! Well, here are a few pointers that will help you increase your customer engagement and also convert them to happy loyal customers!
Customer benefits are important
You need to convince the customer the benefits of buying the product you are selling and the benefits he gets by selecting your store for the purchase. Make sure your online store conveys these key points to a customer in a clear and concise way. This will definitely keep customer interest in your store and greatly improve customer engagement.
Clear Product Categories
Customers need to quickly find what they are looking for. Make sure your product descriptions are concise and highlight the key benefits of the products you are selling.
Classify the products into various categories and sub categories. Make your product easily searchable. If they can locate exactly what they want – you’ve got your sale! Categorizing products is important for customer engagement
Make the purchase process easy for them
It cannot be emphasized enough that the checkout process is the most important part of the entire shopping process. Capitalize on it. A bad checkout process could cost you a customer and more! Make sure that your checkout demands less information and accomplishes more tasks. There are many extensions in Magento that help you simplify checkout.
Include auto fill options, avoid unwanted fields and earn the trust of your customers with a secure checkout process.
Provide Customers With Relevant Suggestions
This is a tricky one make sure you are not obstructing the user’s experience with shopping, but it’s a good idea to offer suggestions. It grabs attention and user engagement increases as they browse through your suggestions. The only important point to be remembered is that the suggestion should be relevant – even if you think some other suggestion might be of more business value, suggest the one that’s more in line with customer’s requirements.
Adding Functionality
Magento offers owners with plenty of options for customer experience enhancement. You can also get custom Magento Extension Development Services to add appropriate functionalities to your store.
Try new extensions and modules to your store, check out which works and which does not!
Emailing Customers
Sending emails to customers about your new product range or about your latest trending products is a good idea to bring them back to your store and keeping them engaged. But be careful with this option – don’t spam customers with emails – analyze and create proper email marketing strategy.
Overall, customer engagement greatly depends on the customer’s convenience with your store and keeping in mind their demands and providing them with relevant ecommerce features. This will help you convert more and sell better!
