So, You Want To Sell More Online?
Then, there’s a good news for you. Customers want to buy more online. Currently, customers are spending more money online than ever. As per the recent study,
“65% Of The People Would Opt To Make Purchases Online Rather Than Standing In A Long Bill Queue Of The Physical Store.”
The primary goal of every ecommerce development company regardless of its size is to increase its online sales. Whether you run a mom-and-pop retail business or you are working for leading e-commerce giants like Amazon or Flipkart, increasing online sales looks like bowling a strike but actually, it’s not true!
Just imagine –You’ve just waked up in a freezing weather, enjoying your favorite lemon tea and suddenly your eyes strike to an unbelievable figure of analytics report that screams loudly to let you know that your online store isn’t making enough money. In those desperation moments, you’re probably ready to do anything in order to increase your sales revenue. Then you start looking for ways to increase revenue but find nothing useful.
Sounds quite familiar, isn’t it?
But the truth is: It’s pretty tough to figure out some simple tactics that can be implemented to increase your online sales. Undoubtedly, implementing a $150 dollar PPC campaign might help, but it’s neither than simple and realistic too.
But, don’t worry! There’s a way out to increase online sales. So, the next and the most obvious question that strikes my mind is:
How Do I Increase My Online Sales By 550%?
Before diving deep into those actionable tactics that helps in boosting online sales, let’s have an eye over some statistics to understand the market scenario in a better way.
Yeah! Online Sales Do Create Impact!
In Accordance to the Bigcommerce Survey,
1. 51% of Americans prefer to shop online
2. Online orders increase 8.9% in Q3 2016, but average order value (AOV) increased only 0.2% – Indicating that transactional growth is outpacing total revenue.
3. 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store.
4. Millennials and Gen Xers spend 6 hours per week shopping online
Just think for a moment – With more than half of the UK consumers being depended on online stores for their buying decision, shutters to online stores will make them crippled and handicapped.
When majority people start to sell online, they end up creating an extensive list of the products and the services. The problem is, people, think “more is better” but in reality, extensive product list kills conversion rates. So, if you want to increase your online sales by 550%, you need to streamline your offerings.
I Want To Increase My Online Ways: Which Sure-Fire Ways Should I Follow To Grow My Business?
1. Fewer Option Leads to More Sales:
Just test this to identify whether it makes any difference or not. I’ve found that showing of fewer and core business products to the home page drives in more sales and lowers the bounce rates. Loading your homepage with too many options confuses people and makes them unsure about what to click and they end up leaving your site. So, just try to focus on a couple of core products and include a good CTA.
The text on the button leaves no doubt as to what you’re clicking for, which is a nice touch.
2. Ensure To Have Clear And Actionable CTA On Homepage:
A CTA is one of the most important factors to drive your potential customers towards purchasing journey. An attractive and actionable button like “Shop Now” or “Grab discount” on the homepage will strongly encourage users to browse products and take some actions too rather than just simply navigating the site and jumping to another one.
Though the above example holds only a few words and a CTA, they are so compelling and actionable that provokes users to take actions on it.
3. Customer Reviews And Trust Do Matter!
Reviews go a long way when it comes to building trust, creditability and reduce people’s reservation about making purchases. So, if your business is offering top-notch products and services, then let your customers brag more your brand to others. If your online store is built in Shopify, I would strongly recommend making use of Yotpo reviews app.
4. Let Your Sales Copy Limelight Benefits Rather Than Features!
Rather than focusing on your product’s technology and its features, focus more on how your product will solve problems of prospective customers. Yeah! You should include important product features but that solely shouldn’t be your primary focus. Understand, people buy things to solve problems and to enhance their life quality so focus how your product does that.
So, Are You Going To Take Actions Today?
Yes! You should!
Just rob some of the actionable tactics and get your business revenue boost like a rocket. So, which tactics are you going to implement in your e-commerce business? We would love to hear that. Do share with us in the comments below.
Get in contact with us ASAP, to go ahead for better future.
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