In this internet age, customers do not go to a brick and mortar store to buy a food processor. What they do is, search on the web. The reason is; they get a large number of options to choose from; everybody like when they are offered choices! Most people today go online to research; also to purchase products; which is great for them. However, what about the e-commerce store owners? They have to struggle to beat the competition and stand out from other marketplace owners. If you are an online store owner too, you must build a website that converts visitors into customers. If you want to know how you can attain this, continue reading this blog till the end!
Here are few techniques that will help you increase the conversion ratio of your online store…
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Know your goals and customers, ask questions to yourselves and implement the answers in your website:
Before building a website, it is of utmost importance to know who your customers are and what they are looking for or what do they want. Set your goals as per the needs of users. If you would know what exactly users want and how they want, it would be easier for you to decide how you will provide them to make it easy for you as well as them. In short, make your website optimized for customers. If they would get easily what they want, the chances of them of placing the order on your store would increase big time.
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Identify where you are facing problems on your online store
You cannot solve the problem unless you know what the problem is, as simple as that! So, you must know where you are facing difficulties on your e-commerce store; whether it is the sign up form, product page or check out. Once you know what the problem is, you would be able to come up with the solution easily. For Example if you know that your checkout process is complex and customers are facing problem while cheeking out, than you can add One Page Checkout Extension for Magento to simplify your checkout process.
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Keep an eye on every visitor using Google Analytics
Google Analytics is a tool that helps you know everything about your visitors. It helps you know about their geographic location, the device they are using, the browser they are using, from where they are coming on your website. Once you come to know from which page more customers come to your store, you can make it even more appealing and work on other pages too.
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Make sure each and every functionality is working
If your website has got broken or missing functionalities, it will annoy customers more than anything else. Also, it is the primary reason of your visitors switching to your competitor’s store. So, make sure all the functionalities are in the working condition.
Now that you are aware of all the amazing guidelines to convert the visitors in your website into customers, it is advisable for you to remember and implements these tips so that you attain the heights and goals that you have always been dreamt of. Good luck for that!
NOW ARE YOU READY FOR THE NEXT PART » Conversion Optimization Techniques for your e-commerce store (Part 2) )
