With a Magento mobile application, you aim to get maximum reach? Or maximum Sales? Well, what sounds better? A thousand registered users with 10% buying the product or a hundred registered users and 50% buying? The later ofcourse! A better conversion rate is essential for the growth of your mobile commerce business. Well, ecommerce businesses have moved to a better sales strategy that includes mobile apps – then what’s stopping you from making those sales!
Let’s check out how you can increase conversions for your business with a few tweaks to your Magento Mobile App.
Rich Content
In-app content should be rich and engaging. It should show the visitors that they have made the right choice by selecting your product. Your content needs to be such that it creates no doubt in the minds of customers before they make a purchase from your magento mobile store. Call to action and great punch lines that are customer centric should be your target. Provide short and accurate content for your app and it should work well for increasing conversions and profits for your business.
Appearance
Appearance and layout of your app is by far the most important aspect to get good conversion rates. Make your application’s appearance attractive, alluring and create a good first impact on the customer who as downloaded your app to make a purchase. The images for your products should be crystal clear and should not make the app sluggish. You can create banners or other special effects as long as it does not obstruct users in the purchase process.
User Experience
User experience should be as smooth as possible. It is hence recommended that along with a mobile friendly website, you have a native mobile app that provides a great shopping experience for users. Make the checkout process on both – your e-store and mobile app as easy and as short as possible. Faster their transaction, better your sales figures!
Push Notification
Push notifications for smartphones are an awesome way to grab customer attention. A direct message on their smartphone urges them to check the store and further buying depends on your store’s selling abilities.
In short…
Increasing conversions on your magento mobile app requires some simple steps and little efforts on your part. Optimize your store and make things easy for your customer – that’s the key to increase conversions!
Magento stores on mobiles could be a gateway to success. But also knowing how to go about it is crucial. Giving your customers an enjoyable shopping experience is a great way to make them coming back for more and recommending your store to others too!
