Do you own an eCommerce store? Do you wish to expand the store and generate more revenue? Do you know it needs a high traffic and high conversion rate? Do you want some tips and tricks to increase your conversion rate? If the answers are positive, you are on the right page. You will come across some of the best conversion rate optimization tactics here in order get more customers for your eCommerce store.
There are a lot of points on which you need to focus for optimizing your conversion ratio during eCommerce web development. So, we shall discuss here some of those most important tips and tricks which shall help you in CRO. So, here is the list of the perfect ingredients for the perfect conversion rate optimization recipe for your eCommerce store…
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VIDEO:
Videos can better convince customers than words.
A promotional video or a demo video on the home page or product page that shows how the product works will work more effectively in convincing customers to purchase it, as it directly reflects the benefits that customers will get from that product. Also, don’t forget that people enjoy ‘behind the scenes’ or ‘the making’ type of videos. So, you can upload the videos of the manufacturing process too.
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SEARCH:
Help customers find what they search for.
Customers get annoyed the most when they do not find what they are searching for. The search box should be clearly visible on the home page of your website, so that customers can type in the product name and get what they are searching for.
One of the most important things that help in easy and fast search is the filters. Let customers filter up the products on the basis of attributes of products like brand, gender, color and price, to name a few. This will lessen their options and help them in finding faster.
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PRODUCT IMAGES:
Focus on enhancing your product images on the product page.
If your visitors do not leave your website from home page itself and reach to product page, you have successfully impressed them partially. If they are on product page, they are just a step away from conversion. So, make sure that your product page is impressive enough for converting from visitors to customers.
The first thing that customers will notice on the product page is the image. So, make sure that the images are original, yet high quality. If customers will see the images that they have come across already on other website, they will feel that images are copied. To earn their trust, make sure images are unique. Take images from various angles and try displaying maximum dimensions as possible. In short, they should not be surprised when the product actually gets delivered to them. The delivered product should be same as the one that is in the picture on the website.
Now that you are aware of some of the most important points which should be taken into the consideration, it is advisable for you to keep them in mind and implement them so as to increase the conversion ratio of your eCommerce store website. Good luck for the same!
