Like all of us know that poor design and bad checkout are the huge turn-offs for visitors on the eCommerce website, poor performance is a major reason too, for the shopping cart abandonment. Nothing can annoy a customer more than a slow website or not so trust worthy eCommerce store.
When paying extra attention to good design, quick checkout and easy navigation, do not forget to focus on the performance of the website. The performance includes the factors like speed, security and hosting, to name a few. So, we can discuss them out here one by one…
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Speed:
What do you do if the website you visit takes time to load? You will leave it and go to some other website, right? The same goes with users who visit your eCommerce store. It has been researched and studied that a user will switch to another website if the page takes more than 3 seconds to load.
In this fast paced world, no one has got time to wait till your slow website gets opened. Users will leave your store and switch to your competitor’s. This way you will keep losing customers if your site works slowly. It might be possible that your website gets opened quickly in the system of your existing customers. The reason is that, it is cached in their browsers. However, your website achieves the perfect speed only when it opens quickly in the browsers of the first time visitors. So, identify the issues that make your website slow and try to fix them at the earliest.
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Security:
A lot of people exist who still don’t shop online, as they fear paying online. Some people tend to go for only ‘cash on delivery’. The cyber crime and fraud taking place everyday makes it even difficult for people to trust the eCommerce store merchants.
If you want your visitors to trust you, make sure that each and every page of your website has got SSL encryption, and not just the checkout page. People still hesitate to enter sensitive information like the credit card details on the website. Make sure people see the security certificate there on your website; this will help them trust you.
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Hosting:
You might be suffering problems if you have self hosted in order to save hosting fees. If you have downloaded a software; for example Magento and if you have set it up on a server yourself, then you are sure to face incompatibility issues, as a cheap hosting cannot handle the eCommerce sites with heavy traffic.
Another reason can be that, your software and server are not doing well with each other. So, you might have to visit your software owner and host vendor again and again. So, make sure you invest into a good hosting company, so that you do not face such issues.
Wrapping up…
If you are planning to build up your eCommerce store and thinking to hire a web development company, make sure that the department that works for eCommerce solutions on Magento focuses on the performance of the website and keeps the above mentioned points in mind.
