It is a common problem of every online store that it gets good traffic but does not attract serious customers who are sure to purchase from the store. Generally, there can be instances where you are getting good traffic to your online store which means your website is getting frequent customer visits initially. But, after some period of time you may realize that even the though your website is getting plenty of visits, there is no upsurge in your sales. This means the customers are visiting your website but somehow they are getting diverted or leaving away your store in middle of their shopping process. Magento development is what most of the businesses these days are opting for. The reason is they want more and more sales. So, what if you were to make investment in an online store development using Magento and found out that your store attracts but is unable to retain the serious buyers? Let’s try to understand a few possibilities behind this in detail.
Improper or Unclear Customer Policies
Do not restrict your store’s policies. More restrictive are your product policies, the more are the chances for your customers to leave your store without buying your products as most of the customers look on for flexible store policies when they are buying product from it. They can be expecting return product policy in case they get damaged product, they may have expectations to get free shipping with product purchase or they may be willing to get better post-sale services from your store. So in this case, if you are unable to put up to expectations of your customers with flexible product policies then you are sure to lose the attention of your customers. Moreover, in the modern times when there is such fierce competition among the online businesses it’s quite necessary that you keep your product policies flexible so that your customers do not turn away to your competitor’s store.
High Restocking Prices
Many of them may think to provide their products at lower costs as compared to their competitors but end up costing high on handling charges. Sometimes these product handling charges may be too disproportionate to the items purchased by the customers that they may just abandon their cart and leave the store without buying. This leads to increased cart abandonment rates and hence, decreases the sales of an online store. So, better check out this factor and never opt to go with such selling strategies to gain more business. Even, if you opt to frame such a strategy, important is to strike a good balance between selling and product handling prices. Go for proper A/B testing to find out the right balance for this.
Inflexible Shipping Options
May be you are not offering the free shipping options to your customers. Majority of the online stores today offer free shipping options. So, if you have not got something of that kind on your store, you might be losing a major chunk of your traffic. So, check out for some equally good and flexible shipping options to retain your customers.
You Do Not have A Mobile Friendly Website
Most of the online users today are making purchases through their mobile devices like tablet, smart phone etc. So, in this mobile world, if you are unable to hit the mobile market, you are definitely losing a majority of traffic to your online store. Hence, when going for Magento ecommerce store development, make sure you go for building it for various mobile device compatibility. This will ensure that your online store is readily available to your customers ensuring convenient purchase from their favorite devices. So, chances for your product sales are clearly increased thereby giving you better profit margins for your store.
So, while opting for development of Magento store for your business, make sure you have cleared with the above things in order to get maximum returns for your investment through increased sales.
