In the last decade, with the boom of Ecommerce, the people’s reliance on the digital gift cards has also grown by manifolds.
As soon as the holiday season or festivity comes, the gift giving raises the customers’ blood pressure as purchasing the gift is an arduous task, no matter if the customer has to buy online.
How is it possible? Online shopping that allows customers to browse the products at the fingertips and deliver the items at their doorstep, can be tiresome. It’s bewildering and muddies the water. Right?
Let’s clear up the air.
A research study has revealed that 80% of the customers have begun shopping to buy the gift items online before just weeks to days to the occasion to arrive.
The last time shopping result into procrastination, high shipping costs and item is out-of- the-stocks, which all adds up the struggle. That’s where the digital gifts concept comes in. It’s a great panacea for the customers which alleviate all the stress.
Presently, 94% of customers prefer to buy the gift cards to protect themselves from the worst consequences of last-minute shopping in the holiday season.
It’s amazing. The digital gift cards during the holiday season brought a lucrative opportunity for the eCommerce store as well using which they can grow the sales and revenue by ten times.
As said, the success does not come easy. Similar is the situation of Ecommerce that have to be prepared for the coming season alongside keeping pace with the changing customers’ habit and market trends.
The reason- the number of Ecommerce stores are mushrooming in the market and what’s new the Ecommerce store is offering to the customers matters the most.
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This difference will give the customers a strong point to stay with your store and look for the digital gifts as the holiday arrives. But, drawing the customers closer and tuning up the store with success is an art that comes with a lot of pre-planning and strategizing.
To ease the work of Ecommerce store, the team of Ecommerce development and consultants did a lot of research and analyze the Ecommerce approach and customers’ expectations to round up all those facts that Ecommerce should embrace to wear a crown of iconic success.
Take a look at the approach that can be followed:
1) Personalization is the king
The ordinary gift cards that customers purchase and simply provide the same to the customers has become monotonous as using which the gift recipient can buy anything from the eCommerce store. It lacks personal touch and customer cannot illustrate the gift recipient, what they wanted to gift them.
How about if there is an alternative that Ecommerce will provide to the customers where they can purchase the gift of their choice and send it to the recipient by providing address and making payment, and later, the gift recipient will have the choice to accept or exchange the gift for something else?
It’s stunning. The perfect fit for both- the customers who are able to send the gift of their choice and the recipient who can have the gift or buy what they like most in the exchange of it. It delights both of them, and the added flexibility and convenience, in return differentiate the store in the chaos.
It’s possible by integrating an alternative checkout technology that’s loop commerce, which carries the ability to convert every product to giftable and a best suit for the E-gifts.
Here, personalized gift cards will add an emotional touch to the digital gift card.
2) E-gifts are the pure gem
It’s possible that you wanted to gift your loved ones the gift of your choice only, despite it’s the toughest job to guess what others may love to receive as a gift.
It’s not a big deal.
But, again, if customers are ordering the gift when the holiday season is nearby, then they may fall in the discrepancies that the gift recipient may not receive the gift on time, which frustrates them at the end.
To not let this happen, there is a solution for Ecommerce that can start offering th e-gift services where the gift receipt is emailed to the gift recipient and products are not considered as shipped until the recipient accept the item or demands an exchange.
But, the customers get saved from the embarrassment, if the product is not shipped on time as the recipient has got the receipt of the gift at least. Get your customers out of such unpredictable crisis with the introduction of e-gifting services.
3) Allow to add favorites in Wish-lists
Identifying what your individual customer like to have this holiday season is implausible. But, when you give them a bag in the form of wish-list where customer can add many products as they like, and you will get the great insights.
Increasingly, Ecommerce stores are implementing the feature into the store to gain the insights and then capitalize by reminding the customers with customize messages about the status of the products in their wish-list.
Even more, in the promotional messages, customers can be motivated to buy and send the gift to their beloved ones in the holiday season before the stock lasts.
4) Launch the sales smartly
The Ecommerce organizes the flash sales or send offers smartly to either clear the stock or promote products during the holiday season to generate the revenue without impacting brand’s image.
It’s good to promote the products in bundle by category. Also, selling the products with special content help the target customer in easily understanding and brand to communicate the offers on varied range of products.
For instance, on Valentine’s day, the Ecommerce store is selling the products in bundle like- gifts for her, gifts for him, gift for your spouse or more.
5) Incentivize for mobility
Every customer now expects to access your Ecommerce store on any device anytime, anywhere. This is the thing that Ecommerce also understands well and make their store either responsive or create a m-commerce app as well. Both the alternatives goes well with the customers.
But, when you start rewarding the customers for buying the products from a mobile device, it motivates them to engage with your brand on mobile. Furthermore, they will not access your store online on-the- go, just for browsing, while it becomes a vehicle for them to earn benefits.
This way, the complimentary gifts nurture your relationship with customers and promote multi-device accessibility of your Ecommerce store.
6) Offer frictionless experience
Digital marketing during the holiday season is a good option to create a buzz about the deals the Ecommerce is going to offer.
But, sometimes, in the messages, the link to the discounts are found broken or the discount message lacks transparency. This approach hurts the customers’ trust and weaken the bond between the Ecommerce store and the customers.
To alleviate the frustration, keep the transparency in the messages sent with no hidden details and a consistency when launching the campaign for the large audience base.
Practically, it’s observed that sending an email brought high conversion rate and enhance the customer outreach. Besides, the marketing team should be on their toes to handle any stress or take the quick decisions on time.
The roadmap to get triumph
Consumer-facing Ecommerce stores today stands in the most crucial position where a wrong step can put their brand image at the stake or a good decision can help them grow by leaps and bounds.
As the people are up to their neck, they prefer to make things done in a few clicks where Ecommerce is a boon for them. During the holiday season, this busyness has given birth to and increased the popularity of Digital gift cards.
The digital gift cards are the another feather in the cap of Ecommerce as it involves no shipping charges, no charges during its redemption and cut the costs.
Moreover, enhancing the digital gift card services employing aforementioned tactics will certainly help the Ecommerce to offer their customers something that’s unique, reliable and convenient.
So, what are you waiting for? The holiday season is too close. Perhaps, after the integration, your Black Friday sale or Christmas sale will get doubled and uplift your bottom lines.
Don’t hang fire! Get partnered with the Best Magento Ecommerce development company that will help you to integrate the digital gift card extension or services seamlessly tailored to your needs.
