The Ecommerce market has reached a saturation point where implementing innovative features is the only way to create a difference in the chaos.
It’s the sole tactic to entertain the customers in the guise of inching them closer to the shopping. It’s the truth behind integrating the new functionalities.
Well, it has become a trend that every smart Ecommerce store is adopting to enhance the interactivity on web and mobile apps.
In the last few years, gamification extensions have changed the way Ecommerce communicate with the customers. Alongside, it has drastically, impacted the Ecommerce sales too.
There are various types of Magento gamification extensions such as Magento survey, fun game, a spin-the- wheel game for earning cashback, discount coupons, and chat and earn points available that are offered by the Magento companies like Ecomextension, Shopify, AheadWorks and more.
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It offers abreast of advantages that are:
– Take customer engagement to a whole new level
– Create a difference in the competitive market
– Personify the brand with a new experience
– Help in collecting customer’s data
– A lot more.
Now, take a look at how it increases the Ecommerce influence in the market in the real scenario:
Conversion focused
The gamification extension is always integrated to target the specific audience at the right time with the right message. This strategy improves the conversion of visitors in to potential customers.
For instance, a few months before an Ecommerce store has implemented spin-the- wheel game to reward the customers with alluring price, coupon or reward points. This prizes have stimulated the customers to shop and earn the benefit of the rewards that they have gained, otherwise, they will expire soon.
Introduce awareness about the new arrivals
To showcase the world about the new product range, leading Ecommerce launch the games to better inform the customers in a funny way. One such campaign has created a major breakthrough.
For instance: Nike brand has launched a game as a campaign in 2011 to enhance the awareness about its new arrivals that has got a tremendous success with 2,100,000 visitors and made the new stocks of Nike’s winter gear popular.
Ease the AB testing
The gamification survey, games or discounts aids the Ecommerce in gathering the customers’ data and analyzing their every activity. This data helps a ton in making the merchandising decisions and quantifying the success of the campaign.
The collected data help in launching campaigns with slight variations to seek out what’s the best way to allure the customers and make them shop more.
Interactive shopping
Certainly, customers love to see or listen when you talk individually about them. When Ecommerce sends the messages, emails or notifications to the customers based on the previous purchase, or demographics, customers surely look into that.
This process starts the interaction and when the customers are asked to give the feedback about any product or services, the chances of getting the response are more likely.
According to a research, 36% of the customers love to visit the website that offers interactive features such as earn points, games, or product customization alongside shopping.
Incorporate the feature in your Ecommerce without any fail.
Key takeaways
30% increase in conversion, 40% improvement in the average order volume, and 25% uplift in the bottom-line are the results that Magento Ecommerce stores, which have embraced the gamification extension in a most unique manner have garnered.
The results and stupendous benefits completely justify the investment that Ecommerce will make into gamification extension.
Although you might be feeling like ultimately it all boils down to the promotion or about giving the discounts only, but this is an extraordinary way to make your customers come again and again.
So, integrate the extension that leads to more sales and delights your customers.
