In today’s world, we are always connected to the internet for making our regular work easy. In one way or another way, we use internet from cellular data or public Wi-Fi.
For an instant, let’s think about the technology like ATMs, vending machines, wearables, or home application that we see or use on a daily basis that are connected to the internet and have the capability to handle basic tasks according to your requirements.
This is possible because of the Internet of Things (IoT). The word IOT is going around in the market now for long and people have made this technology as a partner to bring down the effort regular activities.
Google assistance, Siri, Alexa and many other AI are a perfect example of IoT. All you have to do is ask these technologies to do a simple task and they will do it for you.
But this, not the end, since the development of IoT is in the steady state, it is also enhancing selling and shopping experience.
Thinking, how this all work? The answer is very simple…
A software that is highly designed to understand behavioral activities that human does on the internet and gather the data for future use. This data is stored in the secure database, as it has sensitive and profitable information that can be helpful to any business. Here, the data is stored systematically and according to your settings and needs.
How this data help retailer?
For example: – If I have a perfect database derived from IoT, it makes it easy for me to target a specific audience and make marketing strategies that customer would definitely fall for. In simple words, before the customer search for things online, I will have the information about what he/she is going to buy.
This makes it easy for selling goods and attracting more and reliable customers.
Let’s know more about IoT and how it helps business to grow.
IoT in Machine Learning
Big companies are pushing themselves and investing a huge amount of money in machine learning for greater profit in tomorrow’s market.
Machine learning is a device that is designed to learn and develop by itself for greater help in understanding business needs.
One of the great functions of machine learning is understanding customers and gathering their data and stored in the secure location.
IoT for Business Management
IoT provides the great tool for managing and analyzing business environment. by this, you can change and seclude business strategies on real-time data to protect the organization from loss.
This works automatically and generates accurate data, and help leaders to come up with great plans. So here, you don’t have to hire employees for making business strategies and planning for future activities.
IoT technology is going to become a perfect tool for managing business activities and by 2020, most of the retailers will have this tool.
IoT for shipping delivery
As the world of ecommerce is growing, customers are looking for perfect sellers, who can meet their needs and provide the trustable information.
For example, take an example of present days online shopping: – Once I order the product online, I have to wait until I receive shipping message and where the product is heading. It’s like waiting and waiting.
But, with IoT, customer and seller can know the real-time location of the project and track product anytime and know the accurate location.
This possible because of IoT tracker, as it is attached to the product and this tracker is highly designed to stay connected with the internet and produce real-time data.
It also updates the system automatically and the customer will know the product shipment details accurately.
IoT in Chatbot
This is one of the great tools for providing customer support 24/7 without any human output. Here, system chat with customers automatically and help them out. By this, customers are getting real-time support and they will choose your services next time.
The system communicates in real time with customers to solve their queries according to your designed rules and protocols.
The technology is going to play a greater role in the future market as the steady growth of IoT is showing great result. And, according to research, this is just the beginning for ecommerce and customers will experience seamless shopping in near future.
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