Content is king! We all know that, but what about ecommerce stores where content is restricted to product descriptions. How can content be the king there? Well, that’s a tricky question. Getting the right kind of content for an ecommerce website is an art. Making an ecommerce website well optimized for content requires a few tweaks here and there. Content is essential on an ecommerce website to connect with customers and showcase your products and services. In fact for an ecommerce store, content becomes very important for branding. Well, there are three different ways to look at it.
Text Content
When running an eStore, it’s vital that your content says everything about your brand. It’s the only valuable resource for your customers. Include content in your category pages too. Include unique yet compelling product descriptions. Even if products are very similar, ensure that the descriptions do not have a lot of similarity. Text content is at the centre stage when it comes to marketing and branding of an ecommerce website. Make the content as shoppable as possible.
Visual Content
EStores do not have a “live” sales personnel. The images you upload for your products are the only basis for a customer to take a decision about buying our product or not. It’s a huge opportunity for businesses to put their best foot forward. Crystal clear, alluring and compelling images are what will drive customers to your store in the first place, reading about your business and details about the products later on is what will urge them to buy. So, make your images such that they drive maximum traffic!
Video Content
Uploading video content to your ecommerce website will give that extra punch to your site’s appeal. Make visual content a part of your content strategy. Introducing new ways in which video content can be shared on your website will definitely increase sales. For example, you can enable a customer to purchase a product without leaving the video that they were watching about the product. Instant purchase would mean that you get instant profits. Products with appealing videos will sell better than ever!
These were just a few content ideas for ecommerce website. Well, the good old blogs and articles about your products and services are still a great way to go. They will help you with all your internet marketing efforts and help your ecommerce website get to the top of search results. Apart from that advantage, content today plays a great role in ecommerce solutions to enable customers to understand products and help purchase them.
Content as said earlier, has always been the king and will remain to be so. As long as businesses are online and growing content will have to be the most important aspect of the website. How you leverage it and how you implement content strategy will ultimately make a difference in sales and profits for your online business. Create great content and blend it with innovation and you will see the difference.
