Launching a successful ecommerce business is just about getting it right the first time. Getting the right traction at the onset requires just a few tweaks and tricks. Small changes here and there could make a big difference to your online sales. Well, it’s definitely not a one-time process. It requires continually and persistently looking for marketing and technological changes and optimizing your ecommerce website accordingly. Beginning from ecommerce design and development phase, a lot of things require to be looked into. Here are a few pointers to what you need to change or add or tweak for your website to sell better and make profits.
Create ecommerce store to be a smashing hit
The design and development phase is most important. When you create an ecommerce store, create a masterpiece. Customers are generally not impressed with a messy looking design or an unprofessional design. Unclear images, grammar errors, etc. are unacceptable. Well, the backend infrastructure also plays a major role in the performance of the website. Select the right infrastructure. Ensure that your website is responsive, URLs are clean and navigation is logical and easy for a prospective customer.
Flashy Deals and Product Sales
Make your deals and promotional offers very transparent. Communicate to the user exactly what the deal is. This should include all the terms and conditions. Do not hide anything. Customers would rather know than find out later. Well, if there is a surprise cost added later, it is definitely going to smudge your reputation. Another important point to remember here is that you need to implement a customer follow up strategy. If a customer abandons the shopping cart, ensure that you have a plan in place to follow up and convert! Thirdly, ensure that your products are abundant. Getting an out of stock message for their favourite products is very annoying for customers. Replenish as soon as they start depleting.
Reputation building is a continuous effort
You begin and never stop! Well, you could start with simple social media marketing. Create your business pages and continuously post positive and engaging content for your business there. Social media is a great way to get feedback about your products and services. It’s a great way to manage negativity too. Ensure that you respond to negative comments too. But, if the conversation extends too long, ensure you change the mode of conversation to either private messages or to a more personal channel like the telephone. Managing reputation and building reputation is a great way to ensure that your business is progressing towards success.
Focus on customers
Keeping customers happy is the key. Gaining new customers is brilliant, but keeping the old ones is what will give your business a steadily growing income. To do this, ensure that your business provides some amount of flexibility in payments, in shipping, in purchase rules etc. Offer personalized service by adding some kind of freebies or emailing customers on birthdays or anniversaries etc. Ensure that you have a return policy in place. Faster delivery times are always welcome.
SEO For Ecommerce
As far as Magento goes, there are great SEO tips and tricks that your store can use in terms of content strategies, URLs, Keywords, Product descriptions, HTML tags, pagination etc.
Over all, ensure that your ecommerce store has all the right elements for giving it a good start. Rest will follow automatically.
