Ecommerce Trends in 2015

The field of ‘Magento Development’ is booming at the lightening speed these days. In order to cope up in this competitive market, you must beat your competitors and stand out from the crowd. In order to sustain in the e-commerce market, you must know about the latest trends that are going to rule in 2015 and then implement them in your store. So, let us discuss about the top four ruling e-commerce trends of 2015.

    • Mobile responsiveness – Multiple devices support is in!

With the advancement in technology, most of us have started using smart phones; keeping them with us all the time. So, it is quite possible that we don’t start a desktop or laptop for searching minute things on the web. We access internet in our phones itself or sometimes tablets to access the information, surf a bit or possibly place an order line. So, this year most people will build their eCommerce stores using Magento that can run efficiently and effectively not only on desktops and laptops, but also on the mobile devices like smart phones and tablets.

    • Make an effective and efficient use of analytics to know about your users:

With the increasing competition in the market and advanced marketing strategies, customers believe other customers more than the seller. Nowadays, people have started getting more influenced by the customer feedback, user recommendations, reviews, ratings and comments on the social media. So, social networking websites is gradually becoming a huge platform for the sellers to market and sell their products, which makes social media websites, eCommerce stores.

    • Niche-based marketplaces – The win-win situation always works!

After the brilliant success of the major marketplaces today like Amazon and eBay which have been doing amazingly well, the trend of niche-based marketplaces can attain great heights this year. Market place gives a common platform to the vendors, customers and the administration (the owner of the marketplace) where vendors can sell their products to earn huge profits, marketplace owner getting his commission and customers benefiting by getting a chance to buy the product from the vendor selling it at the least price. Such marketplaces can be created in Magento, making a huge contribution to the eCommerce industry.

    • Typography – Simple and bold statements on large images in trend in 2015!

All of us know that ‘content is the king’ and ‘the look and feel of website is extremely important for any and every online store’. So, this year you may come across a lot of pages that have large images and a simple, small and bold statement onto it. This has attracted and impressed a lot of customers. Also, there can be the trend of responsive typography; where the statements appear the same in all the devices.

Be the first one to implement all these latest e-commerce trends of 2015 in your Magento online store. Don’t forget to let your Magento developers know about this and ask them to use these trends in your online store. Making the use of all these features into your store would give a great start to your business.

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