Magento ecommerce development follows a three step model – Build-Attract-Optimize. So, lets understand how the process is followed in preparing a successful Magento ecommerce website.
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Build
Defining the architecture is the first phase for having a successful e-commerce website. You need to define processes and the sequence in which you would wish to design your e-commerce website. You need to find the right balance & the end must result must comprise of being visually attractive & interactive. It must contain the right content with correct information to & must ensure correct content delivery for what the customers are asking for. The architecture follows a two way process – Wireframing & Taxonomy.
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Wireframing is a process which helps in defining the functionality of the site by understanding the client requirements. It has to be done in such a manner that it reduces efforts on multiple revisions & the deliverables have to be designed in a way that the test page looks similarly to the live page. In this process, its critical to keep the clients in loop & keep them involved in each step of designing process so that they are updated about the revisions & in case of any updates they can finalize the structure then & there. It helps increase efficiency & helps in offering quality services in an accurate manner.
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Taxonomy is a process in which the correct wordings in the content are used. Our copywriters & SEO experts determine just that for our clients. It is a process which determines how the content structure will be & how much sense & logic is presented to the end user. It focuses more on the way the content is categorized & organized to help users take better & informed decisions by visiting your e-commerce web site. Client involvement is again important in this aspect to get an idea about his/her tastes & preferences which could be a tool to develop a great ecommerce website.
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Attract
The other main aspect for an ecommerce website is to attract customers! In short, we mean business for your ecommerce website! We help you devise comprehensive product portfolios in such a manner that you are able to grab maximum user attention & enhance your traffic onto your ecommerce website. We help you attract customers in three ways namely – Ecommerce PPC, Ecommerce SEO & Social Commerce.
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Ecommerce PPC helps you promote your product ads in a more focused manner. We help you define, refine & reach your target audience with predefined ecommerce guidelines in mind. We identify your keywords & promote them & bank on them for long time to attract customers. We develop unique marketing strategies & help you in ad account handling, budgeting, conversions & ad displays.
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Ecommerce SEO is a process in which the correct wordings in the content are used. Our copywriters & SEO experts determine just that for our clients. It is a process which determines how the content structure will be & how much sense & logic is presented to the end user. It focuses more on the the way the content is categorized & organized to help users take better & informed decisions by visiting your e-commerce web site. Client involvement is again important in this aspect to get an idea about his/her tastes & preferences which could be a tool to develop a great ecommerce website.
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Social Commerce is another way to enhance your sales by increasing customer engagements & introducing customer retention programs. Social media has become a necessity & a serious way to tap business opportunities which offers a huge platform for businesses to promote their products on the go. The main purpose of social commerce is to place your products wherever people hangout on any of the social media channels. We have the expertise & a plan for your social engagements & have the right tool to measure the same!
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Optimize
Optimization is all about maximizing your features & generating web traffic leading into better sales/conversions. It all about how you redefine your features constantly as per changing consumer tastes & preferences. Its a way to retain your customers by optimizing your features & maximize your revenues big way. We help you do that by performing KPI analysis, site search recommendations, competitive intelligence, user research, conversion testing & analysis, performance maximization, cloud services & many more.
If the above steps are followed meticulously by developers, they can be truly successful in offering world class Magento ecommerce development services to clients globally & deliver value for money to them.
