Wondering how you can drive conversions for your ecommerce business? Here’s the solution. Go for email marketing.
When we talk about email marketing most often what clicks in our minds is the process of mass mailing where a single template is forwarded to thousands of people in an impersonalized format. Such processes do not work in the modern scenario where there is so much importance held with personalization techniques whether it is website design, mobile user experiences or product marketing through online ads. Hence, personalized emails can be the best way out if you are looking to drive revenue for your ecommerce business. Such emails can be the most effective means to get back your happy customers to your ecommerce site, but when only when they hold that required effectiveness.
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Here are some of the insider secrets or the best ecommerce tips from the experts of the industry that can help your online business to get the required attention from the customers through mails.
1) Add Creativity to Your Mails
No one likes to read the boring age-old promotional style messages. You need to make your emails more creative in terms of their design. Try out something new that can appeal to your customers. However, there shall not be any specific format to follow in designing of emails because every firm has got a different requirement and different audience to target. All you need to do is to keep them simple, clean and innovative in order to gain customer focus. You may try out few types of layouts to test initially the format that can work for your business and try it for further marketing activities.
2) Shoot Out the Relevant Mails for a Given Demographic
Make sure you are sending out the right mails to your prospects. For instance, do not shoot out a mail related to shoes for women to male recipient, or shoes for men to a woman recipient. However, it may be possible that you may shoot out a mail on shoes for women to a male recipient in a case when you are aware of the fact that the recipient often purchases shoes for his girlfriend. Hence, you need to segment your database properly before starting your email campaign. Make sure you know your audience and have researched on them properly. Learn their interests, behavior likes and dislikes. This can increase your email click rate drastically.
3) Do not make it Fancy, Just make it clean
For an email to catch the attention of the prospects does not require fancy graphics or complex HTML designs. A clean mail can work out. All you need is to highlight all the important information above the fold and in a proper way. Do not waste much of your time on developing complex images and designs for your mails especially if you are targeting the B2B market. In this case, most of the businesses use outlook for email management and hence, they will not get to see any graphics of your mail in Outlook. So, rather putting your time in designing complex images for your mail, try to put out your word more effectively with catchy and simple content.
4) Add Interactivity to Your Mails
Interactive mails will catch up the attention of your mail readers and engage their interest to read more of it. For instance, consider the mails from Uber. They are filled with interactive elements like expandable components, scroll-over effects, mouse click events and much more. These type of mails are already being successfully used by the number of modern B2B and B2C firms since a long time for increasing their mail click-through rates. Hence, if you are willing to engage your audience with your company mails, add interactivity to them for best results.
5) Personalize and Make Your Contacts feel Special
As we talked earlier, personalization is trending these days. By making your contacts feel special with your mails you can encourage clicks for your mails. If possible, address the mail with the name of recipient, try to offer them exclusive deals, discounts or offers on their favorite products. For this, you need to research about your prospects, their like and dislikes, their shopping behavior and much more. Personalized mails are more effective than the general mails and can have better impact for your email marketing campaign.
6) Put Yourself in Customer’s Shoes
Most of the enterprise emails are drafted with company point of view and not from the customer perspective. Hence, this leads to serious issues with its relevance and appeal to the customers. In order to draft the best converting mails you need to put yourself in customers’ shoes and understand what they look out for. Get feedback from different people including your friends as well as strangers to learn what works well and what needs to be improved for better appeal. Always remember your motive behind your mail is to get your prospects to the landing page, not close the sale.
There are many more ways to drive revenue and conversions from your email marketing strategy. Stay tuned for the next chapter of this blog in order to catch up with more engaging email marketing and ecommerce tips that can boost your business sales and profits ultimately.
