Conversion rate can be defined as “Number of people visiting your site against number of people actually buying your stuff”. Conversion rates help you determine how well your site is selling the products to your customers and how well it meets your customers’ needs. The Magento store owners often gets huge traffic coming to their site organically from Yahoo, Google, Bing etc. but what about the conversion rate?
In this blog post, we will share few tips on how to increase your Magento ecommerce store conversion rate.
Opt for simplified navigation
Get a third person opinion or simply ask them to find a certain product on your store without you telling them where it is. If they find the desired product in few seconds then its good or else re-think about the navigation component. The easier you make it for the visitors to access the information or product page they require the more likely they are to make a purchase. If your navigation is too complicated and time consuming then the users will simply go to one of your competitors’ sites instead.
Opt for convenient single page check-out process
Checkout process is the very core of the entire shopping experience. Checkout is the stage where users are most likely to abandon their shopping carts so make sure to have a convenient single page checkout process for user to complete the purchase. A great way to achieve this is to install Magento one step checkout extension to simplify the process. Reducing the stages of your Magento store checkout process will give your customers less time to think about their choices and make them more likely to fulfill their purchase.
Live chat
Install live chat software to increase the conversion rates of your Magento store. Live chat allows users to engage with a sales advisor to seek assistance on the queries related to any product. The sales person can answer to the customer’s questions and provide useful recommendations that will make the customer more likely to convert. This will also help the customer to know more about your brand, delivery time and other important questions they have in mind. The better customer service you offer via your Magento store the more likely the customer are to return and make more purchase in the future.
Make your customers aware about your security measures
The experienced customers are aware about the credit card frauds, information leaks etc. It’s better show them that you give utmost importance to their sensitive data. Let your customer know about your security measures. Use SSL for safer payment processing and make sure to display the badge on your website. This will help your customers to trust you and give users more confidence in your business and likely make them to purchase your products and services.
Competitive pricing model
Various comparison pricing sites have presented a nifty way to customers to keep an eye on the product prices across their preferred shopping stores. It’s time for you to keep an eye on your competitor’s pricing model. If you can display competitor’s prices on your page to feature that same product is little cheaper on your store that would instill trust with shoppers and improve conversion rates.
To conclude, these are just few simple tips to increase the conversion rate of your Magento store. I hope these tips will help you to improve and increase your Magento store conversion rate. Have more to share? Leave your replies in the comment box below and let us know what other measures will help boost sales and conversion!
