There is no doubt that Magento is the most popular ecommerce software platform available now-a-days. Magento Community Edition incorporates all the basics that the new online retailers need to set-up their store up and running. On the other hand, there are several distinct advantages of choosing Magento Enterprise Edition for deployment of your ecommerce store.
Let’s take a look at the advanced features that are available in the Magento Enterprise Edition that may be crucial for the success of your business.
The steps for configuring PayPal Express Checkout in Magento are simple:
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Magento Enterprise Edition contains advanced features that can help to aid and improve the performance on the highly trafficked websites. Magento Enterprise Edition contains Full Page Caching which enhances the performance with caching of primary pages including category, product and CMS pages for all users. The Magento Community Edition is fast but the full page caching available on the Enterprise Edition increases conversion rates and hence revenues by a large margin especially when Magento is hosted on an already optimized platform.
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Magento Enterprise Edition has a powerful feature Advanced Customer Segmentation and Targeting that allows targeting of the specific groups of customers according to comprehensive segmentation criteria. This advanced feature adds to the significant revenue benefit for your online store.
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Magento Enterprise Edition contains out-of-the-box features which includes automated email reminders for shopping carts that have been abounded. Also, it enables persistent shopping experience allowing customers to maintain content in shopping carts, wish lists etc. in subsequent sessions without the need to login.Basic Settings
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Magento EE enables private sales allowing store owner to create limited time sales or send special invitation to specific VIP customers.
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Magento EE has Gift Registry and Gifting options allowing customers to purchase physical and virtual gift cards and certificates including option for searchable gift registry by name, email id, messages and gift wrapping offers.
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Magento EE present Reward Points for shoppers which help establish customer loyalty and enhance customer retention and repeat buying. This feature will help drive sales and increase profitability.
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Magento EE contains enhanced content management system allowing the user to create different page hierarchy trees for each website and store individually. It also contains content versioning and roll back capabilities which come in very handy when multiple content authors are involved and the site is being promoted in different market contexts.
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Magento EE offers greater degree of protection and security for the safety and integrity of the website. It also contains wider administrator permission roles on the website and store levels which helps to better restrict roles so that staff can only view the data to the stores that are relevant for them.
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Magento EE offers Advanced Search using Solr which includes auto suggestions, spell check and faceted search. This feature enables customers to find exactly what they are looking for as quickly as possible without having to hunt through product listings.
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Magento EE supports CDN which offers an alternative media storage solution and also help in enhancing the speed and load time. Magento EE offers some additional security features such as Magento Secure Payment Bridge which is a Payment Application Data Security Standard (PA-DSS) which enables merchants to efficiently attain Payment Card Industry compliance and also offers stronger data encryption.
To conclude, these features are ideal for any ecommerce store built using Magento Enterprise Edition as it offers revenue generating features that can be leveraged to maximize customer satisfaction, retention, loyalty and conversion. Have more to share? Leave your replies in the comment box below…!
