Magento the most popular ecommerce platform and eBay the most popular ecommerce site – integration of the two can do wonders for your business. Magento and eBay integration is possible with the use of third party product called M2E. Ever since eBay brought majority share with Magento, the possibilities and opportunities to take advantage of the two have also increased.
The M2E extension enables you to integrate Magento storefront to eBay listings and allows seamless operations of both the systems. The extension efficiently enables listing creation and management, stock levels management along with constant updation. This extension allows you to manage different Magento or eBay accounts. Your products get great exposure as your products can be displayed on eBay’s 23 marketplaces with freedom of displaying them anywhere on eBay as per category.
Here are some outstanding features you can add to your Magento with E2M
Selling Format Template
Helps you with the monitoring of your eBay sales. All the products can be viewed by listing type and provides details for how many products you have in hand and best offers and auction duration and setting too.
Description Format Template
This template decides the listing attributes for your products such as title and the categories where you would list your products. This template also allows you to add a custom title with 80 characters limit. You also get an option to add a 50 character long subtitle (with an extra fee).
General Format Template
This template offers you with all the basic settings that you would require in order to display your products on eBay.
Stock Level Synchronization
This feature enables store owners to sync all the selling platforms to one common screen for inventory. With stock level synchronization you can maintain one stock that shows all the available products on one common ground.
Unlimited eBay Accounts
With this, you can set up unlimited eBay accounts. This is specifically advantageous as eBay had a policy to limit products for each seller in order to ensure that the seller had a good history before they can benefit from eBay sales.
Those were the technical specifications – to derive the benefits of increased sales from the already established customer base of eBay provides for great opportunities for ecommerce businesses. This simple configuration can boost your sales. Not only that, customers looking at you will product on eBay, customers definitely come to your site to do a little more research. You can gain from increased website traffic and increased brand presence on the web. Magento ecommerce solutions that take advantage of eBay integration will do far better with a wider reach for their products.
