Today, mobile is just for everything. It has become bread and butter for us…
It is due to the evolution of the consumerization of technology. Enterprises are building the apps with the customer-oriented approach.
This is a great going, but merely building the apps don’t work, be it Ecommerce mobile app, healthcare app, education app or more. Marketing of the mobile applications is all-imperative.
Why?
According to a recent study, “Every day, more than 1600 apps are launched on the Apple and Google play store.”
It’s difficult for the app to outshine in the world that’s eclipsed by mobile apps.
What tactics can turn the table? How mobile app’s reach can be enhanced? How every the one in five people can be impressed by the application?
The only answer is MARKETING the app strategically.
But, mobile app marketing is no picnic!
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A lot of things are planned ahead of the app release, a budget need to be kept, marketing personnel must be hired and pretty more.
After making all the needed efforts, the results are unsatisfactory. This is due to the massive mistakes that marketers commit. What are they?
Let’s take a look at all the mistakes that app marketers commit which bring unforeseen consequences:
1) Devising marketing plan when app is ready to launch
Truly said, “Every app is built on the top of a one-of-a-kind idea.”
Unless what idea is shaped into the form of a full-fledged mobile application, is not known to the users how would they come and download it. So app marketers have to start planning for the marketing strategies from the point when app undergoes development phase.
This way marketers get the enough time to market and promote the app, and that may bring overwhelming success to the app regarding amazing increase in app downloads.
2) App users will automatically come back
Another myth with which app marketers live in is their job is over if app is succeeded to garner a million downloads. But, your work is just half done.
User retention is another important aspect of the app marketing where, if the existing users after downloading the app would stop using it, then it’s a big loss.
No matter what type of app is built or to what industry it belongs to, but it must provide users a consistent experience and recurring in nature so that customers keep using the app.
Also, there must be a mechanism to re-connect with the app user, if they are not using the app for a long time to enhance customers’ retention and loyalty.
3) Existing customer base is overlooked
The app users are the strong pillars that are loyal to the app, advocate your brand and be with you every time.
When they are ignored, it means you don’t care customers’ loyalty, disregard advocate marketing, less interested in gaining feedback and increase your app revenue.
Certainly, this is not what you want. Then, you should acknowledge the users for being with you.
Two-way communication with customers, delight the customers and help the company in getting valuable feedback. Don’t annoy the existing customer base by ignoring them because the frustrated customer can be terrible as well.
4) Giving less importance to ASO
When the app is launched on the app store, the app optimization (ASO) is done to make the app easily visible to the users. The ASO cannot be the same for every platform, while the strategy must be customized. Otherwise, they cannot provide the users a seamless experience that results in less engagement and small downloads.
Furthermore, in the ASO strategy, keeping the right keywords, title and app description also ameliorate the app’s visibility.
Conclusion
The app marketing is a big battle than the app development. History witnessed, when the right marketing strategy is implemented at the right time with a right idea, then getting the iconic success is not too far.
To leapfrog the competition, it’s necessary to take the app idea to the audience with effective marketing. By avoiding these app marketing mistakes, the chances of app success would get increased and the excellent app becomes a lucrative opportunity for your business or brand.
