All of us know that the first impressions are important, as it can make or break your business. We hire good looking receptionists and keep the reception area clean so that the clients or customers entering the office get impressed straight away. In the same way, you must take care of the first impression on the online store as well. Design of the website is the face of the business. Ecommerce web design plays an important role in impressing or depressing the customers.
When a person visits your website for the first time, it is just the design that becomes the deciding factor for the visitor whether he wants to stay on the website or leave it. It includes everything right from the layout to the colors you choose to the buy buttons. The Magento website design must emotionally capture the minds of the people and make them want to stay on your website to make the purchase.
So, let us take a look at some of the most important psychological and emotional Magento web design tips and tricks that will never fail to impress the first time visitors on your eCommerce store…
Think human behavior of targeted market
When designing the website, people forget whom they are designing for. It is always a good idea to keep the targeted audience in mind when designing process is going on. It is not necessary that the ideas that make sense to you will make sense for the visitors as well. So, always think it, the users’ way.
Keep the color theory in mind
When it comes to design and marketing, colors are the integral part of it. Color theory plays an important role, as different colors symbolize different things. Also, depending upon history or preference, same color might mean different things for different people. For some people white means peace, whereas for some people white is boring. So, you must refer the color emotion guide before you use colors. For example: Red is for excitement, yellow is for optimism. Orange is for friendly, purple is for creativity. Blue is for trust, green is for peaceful.
Lesser options, quicker decision
Too many options will leave visitor keep thinking and end up buy nothing. Whether it is navigation links, product options, images or shipping options, you must provide lesser options to choose from. If you think of the popular websites, you will realize that you have got really few options and few things to click on, so that you end up completing the purchase or the action quickly.
Do not avoid images
The saying, “One picture is equal to a thousand words’ holds true here. Strong images will make more impact on minds of people than the text. So, it is always a good idea to keep relevant images with good backgrounds.
Now that you are aware of some of the most important tactics and techniques of website design for Magento eCommerce store, it is advisable for you keep these eCommerce website design tips in mind and implement them when designing the website in order to attract customers, impress them and convert them from the first time visitors to the repeat customers. Good luck for the same!
