Ecommerce web development, a field which will continue growing has a tough competition in the market, because of the constantly rising numbers of retailers and online stores. However, the best thing to beat the competition is to find out the reasons for shopping cart abandonment and do something to bring those visitors back, turning them into customers. As per the research and study by the Baymard Institute, “the average rate of the online shopping cart abandonment is 68.53 %”.
A lot of points are included in the list of the ‘shopping cart abandonment reasons’. Some of them are high shipping cost, slow website, insufficient product description, no contact information on the website long check out process, the list goes on…
In order to minimize the abandonment rate, one thing which you can do to bring back your customers, is to send them emails which are convincing enough to bring those visitors back to your store and make a purchase. The best way to do is through the abandonment cart extension for Magento. It helps you to automatically send emails to the customers who added products to the cart, but did not purchase.
In order to lure the customers back to your site, you need to write a tempting email which will draw them to you. However, some retailers make a few common mistakes when drafting such abandonment cart emails. You must know these mistakes, so that you do not repeat the same mistakes. So, here we go…
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Not sending the emails in the first place:
Losing customers can decrease more than 35 percent of your revenue.
A simple email can make your visitors come back to you. All you need to do is that, tell them that you have saved their carts and they can come back to buy whenever they are free.
This works!
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No images, only text is the bad idea
In this busy world, where people are constantly rushing, do you really thing customers will remember what they had left in their cart?
No! They don’t…
They are not going to read your long text. You must include the image of the products which they had left in the cart. This will give a rise to the chances of the customers coming back to you.
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Sending the discount coupons
In order to regain your customers, you must go for personalization. Think of the reasons they might have left and work on them instead of tempting them with discount coupons.
Sending the discount coupons in sign up mails is a good option, but definitely not in the abandonment cart emails.
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Not displaying the similar products
One of the main reasons of the shopping cart abandonment is the high price or poor design of the product.
Giving them in options in designs as well as prices might bring them back to you. So, you should always send some of the similar products of what they had added into the cart.
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Sending email at the wrong time
There is no point in sending the email, if there is no chance of customer reading it. So, you must send it at the right time.
The right time is that one when customers read their emails or when they visit their store. Also, remember that, the mail must be sent within 24 hours of the time when the cart was saved.
Make sure you avoid the above mentioned mistakes when sending the shopping cart abandonment email to your visitors in order to lure them back to your store soon!
