For every eCommerce merchant, there is nothing more important than making the customers happy and content. They try various tricks and tactics that help them get close to their customers. Last year in 2014, they tried really hard to earn the customer loyalty by various methods like developing the mobile friendly websites, providing amazing in store experience and offering faster shipping options. These things impressed customers more than anything else. However, this year in 2015, eCommerce merchants are focusing more towards enhancing the user experience of the shopaholics who are aware of what they want to buy, how they will purchase it and are extremely eager to share it. This is because; they believe that keeping hold of existing customers is as important as earning new customers. So, let us take a close look at the top three rends for this holiday shopping season…
Go Mobile!
The best tactic for the effective mobile commerce is to give customers the best ever shopping experience when, where and however they want. They flip between their phones, tablets, laptops and stores for shopping and everywhere, they expect to get what they want and that is how it goes. Your mind should always be occupied with mobile centric strategies, some of which include safe and secured as well as easy to use mobile payment options, mobile web optimization and hybrid shopping, to name a few.
On one side while secured payment transactions are important in eCommerce store development, it is equally important to optimize the mobile web experience on the other side. It includes faster load times, customized presentation as well as user friendliness. This will help the companies to capture more of the market share. Apart from all these, hybrid shopping is one of the most important points which should not be neglected. It is extremely important to integrate the online, brick and mortar store as well as mobile commerce.
Socialize!
In order to protect your brand, you must socialize. Period.
Socializing will engage users and this will help you stand out the crowd. These days, people share the products and reviews on the social networks like Facebook, Twitter and Pinterest. So, if you want to emerge as a successful company, make sure you focus on social selling. Strategize on the basis of data and analytics, as it will make it really easier for you to understand customer behavior. Other ideas for socializing are through ‘customers also bought’ section, Facebook likes and Pinterest board activities.
Also, as you know most people browse from their mobile devices instead of computers, so make sure the design is responsive. Keeping the content personalized instead of corporate will help!
Comply!
Compliance in the cart is also important, so if you want to make sure you are following the rules and regulations this holiday season, take care about the PCI compliance, checkout accuracy as well as sales and use tax.
Make sure you follow the above mention guidelines so as to make a perfect eCommerce store and make the most out of it.
