The greatest part of ecommerce websites that you explore on daily basis are usually built using Magento. Magento is an best e-commerce platform that offers advanced rich features, unparalleled flexibility to manage the content and enhanced looks and functionality of the ecommerce store. Moreover, it offers a spontaneous administration interface that includes robust marketing, search engine optimization and catalogue-management tools to give business merchants the power to create sites customized as per their unique business requirements.
Now-a-days there are many open source ecommerce platform available in the market. But owing to the popularity of Magento, businesses are rapidly migrating to this highly acclaimed ecommerce platform due to its out-of-the-box features and inbuilt functionalities. Here are some of the crucial reasons that makes Magento stand out from other ecommerce platform.
Open Source Scalable Platform
Magento is an open source platform and can be downloaded for free. Being an open source software developers can modify the source code and add numerous features and functionality by creating or installing add-ons and plug-ins as per the business requirement. Also, Magento can be molded the way you want. If you are running a small business or large enterprise, it can easily adapt to simple as well as complex business requirements with ease. Magento is highly scalable and flexible and can be customized to serve any business model.
User-Friendly
Magento can easily display the products of your store to the end-user and give the visitor a great online shopping experience. Effective layout help people in site navigation thus helping them to find out the things they are looking for quickly. Zoom-in/Zoom-out capability, product reviews, multiple images of a product are some of the features that make Magento user friendly and inspires the visitors to make a purchase and revisity your site.
Easy Site Management
Magento is capable of handling multiple stores and even you can operate stores on multiple websites. Magento helps you to manage them from a single admin panel. All the sales and customers can be managed from a single database thus saving huge time. It also has other features such as multi-language, multi-currency support, international support, product browsing, shipping, order management and lots more.
Magento Supports Mobile Commerce
HTML5 capabilities is now integrated into Magento Community and Enterprise editions. With this, Magento store owners can offer better mobile shopping experiences across multiple web browsers and mobile devices to millions of users worldwide. An online store developed using the Magento platform can include features like gesture-based controls, image scaling, use of both inbuilt audio and video capabilities, drag and drop facilities for shopping carts etc.
Security & Payment Option
Magento is a secure platform for the customers as it is implemented using SSL security and dedicated IP. Customers will buy from your Magento stores with a feel of security. This will definitely help the store owners with increased conversion rate. Magento also provides different payment methods and allow you to accept payments using different payment processors like PayPal, Authorize.net etc. Customers have the option to pay through check/money order, credit cards, purchase order and many more.
Search Engine Friendly
If your website does not attract traffic through search engines then you are not going to achieve a return on your investment. Search engines like Magento because it creates clean URLs, tags and descriptions with keywords. This will directly help in sales and revenue generation. It also has powerful tools like Up-Sells and Cross-Sells that encourage the users to order for more products.
To sum up, these are some of the major reasons that makes Magento the most preferred choice as compared to the other ecommerce platforms. Have more to share then leave your replies in the comment box below…!
