The Magento community always looks to initiate new trends in the e-commerce platform to improve the experience of the end-users. With that intent in mind, the company recently introduced the concept of headless CMS commerce in a joint webinar on ten B2B e-commerce trends for 2018, BORN. As expected, headless Magento has gained momentum and is being regarded as the ‘future of e-commerce.’ The company has also predicted that it will become a popular website architecture, extending its support for both B2B and B2C businesses.
Headless Magento: What it is
So, what is a Headless Magento? The headless Magento is a decoupled architecture where the front-end UI layer is separated from the backend data presentation layer. It is a unique software that communicates through an Application Programming Interface (API) with the server-side of the Magento. The developers can look to create each of the parts independently and place them on different servers. The endpoints of the API are also connected to one another. API will also determine how the UI layer can take out the information from the CMS layer. Once this is done, the UI layer will make sure to present the information to end-users.
Two Approaches to Developing Applications
When e-commerce came into existence, most of the traffic generated was from desktop websites, which simplified the process of sales. However, with the evolution of technology, the business enterprises started adopting the omnichannel model, taking customer satisfaction to the next level.
As a developer, you can follow two methodologies when developing an application using a headless approach.
The first is Monolithic Architecture where you have to employ a conventional approach of creating an application. The whole app is developed using a single codebase that includes both client-side user interface and server-side application along with a database. It is one of the popular methods of app building.
The next is Microservices Architecture in which you need to break down the monolithic application into small and separate applications. Each of the applications become independent with their own logic and databases. These separate applications can easily interact and exchange information via APIs.
In addition, headless architecture separates customer-based issues from system-related concerns. It helps you have more scope for developing customized pieces that are both underperforming and offering the best performance.
The ‘Glass’ is part of an e-commerce website that users interact with and when it comes to a headless approach, the glass is owned by either an e-commerce solution or CMS (Content Management System) or both.
The Key Advantages of Headless Magento
Now that you have an idea of what headless Magento is, let’s highlight some of the key benefits of this new concept.
It Offers Personalization
When it comes to benefits, headless Magento is known to offer personalization. This means that as a developer Magento is allowing you to experiment, innovate, and learn the preferred subtleties of your main market, trying to deliver the best experience that a customer expects from an e-commerce site.
One of the main reasons why you can experiment freely is because the headless systems are divided and do not disrupt one another. There is also no risk of your website getting slowed down. You can easily continue with your backend experiments on category and tag functionality. You don’t have to disrupt shoppers using the front-end function.
Provides More Flexibility to the Website
With the progress of time, the buyers have become smarter and they demand more advanced shopping functionality in the application. In addition to that, they also want an updated, seamless, and ready-to-use platform with a strong and secure backend capability. The backend should be able to handle complex transactions.
Now talking of headless Magento, the front-end and the backend are independent. It lets business enterprises make updates with customers facing content layer concerns without disrupting their business infrastructure. For instance, you can unveil new promotional advertising for which you don’t have to depend on the developers and full-system reconfiguration.
Do you know that according to Google, 53% of the mobile users abandon a site due to slow speed? That tells you why speed is one of the most important factors for driving traffic to your website. Since headless Magento is based on decoupled architecture, you have the privilege of making quick changes to your front-end without disturbing the backend.
The decoupled architecture also offers the advantage of new functionalities and integrations that can be implemented in much less time and without putting much effort and cost. These pros are basically provided due to the openness of the architecture.
Let’s take, for example, you can swiftly update the compliance using the latest version of iOS for which you don’t have to reboot the entire system.
The Advantages of Customization
As Magento consists of a headless CMS architecture with a decoupled system, you can save money on the integrations. It means that you don’t have to buy software that you don’t need. This will allow you to work with the web technology team to identify the integrations that best fit your business requirements.
Headless Magento is here to stay and will continue delivering the unmatched user experience in combination with the Progressive Web Apps. It also offers several other benefits such as more flexibility and customization and is cost-effective as well. You can easily make independent changes in the entire environment.