It is that time of the year when the eCommerce store owners prepare for the coming year. If you are yet to do the same, don’t worry! It is never too late to start. The field of Magento eCommerce development is advancing with each passing day and people come up with new ideas and tactics to attain more customers. One of the best ways to attract them towards you is through personalization. There are several ways you can personalize your store and make it ready for 2016.
If you personalize your store, customers will be more inclined towards you, thus increasing your store traffic and conversion rate, which will ultimately increase your average order value and customer retention. Also, personalization is something that customers expect from you, so you just cannot afford to overlook this. So, let us take a look at some of the most important tips to personalize your eCommerce store…
1. Online advertising: A lot of companies spend a lot on driving traffic to store, but not on converting visitors to customers. This is where personalization comes into the picture. Through the predictive collaborative advertising, you can target specific potential customers for the specific products. Also, you can focus on personalized re-targeting to follow up orders and remind the customers that they have showed interest in some products. This will significantly result into the increase in ROI.
2. On site recommendations: After you get targeted visitors on site, it is the time to convert them into customers. The best way to do it is to showing up the right content to the right customers at the right time. You can do this with the help of onsite recommendations. The automated personalized recommendations play a huge role in bringing customers back and boost up conversion. Make sure you remind customers about the products they have recently explored and also, suggest the relevant products.
3. On site content: Use geo-location to detect the location of customer and notify them in the form of attractive images and content about your product. Also, make sure you change the default language setting on the basis of IP address.
4. Emails: Make sure you send a personalized email, as there are more chances of people to open your mail and read it. Make sure the mail has got attractive images and content of the relevant products clubbed with the amazing call to actions. In the mail box that is flooded with thousands of mails, a personalized triggered mail will have ten times more average click through rate.
5. Brick and mortar store: You can also apply personalization in brick and mortar store, along with online store. You can send the bill and warranty proof to them or ask for their email id and asking them to subscribe for the newsletter.
With the increase in number of people buying online, the number of Magento web development companies is also increasing rapidly. So, make sure you share these tips with the professionals you hire for your store and make sure the above mentioned practices get implemented. Good luck with that!
