As the competition gets fiercer day by day, it’s becoming very much necessary for every ecommerce business to market their online stores and as we read earlier in Part 1 of this article, there are a few really good ways for the new ecommerce businesses to gain exposure for their products/services online.
Here is the list of a few more innovative ways through which new online set ups can increase their rapport in the market.
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Cross-sell – Upsell Your Products
Upselling and cross-selling are the two interesting and conventional approaches adopted by the merchants to sell more to the existing customers. This is also a good way for the new ecommerce businesses to get more sales in a cost effective manner right from their existing customers. By showing up similar or complimentary products in an effective manner, they can captivate the interests of their customers to buy more. However, selling over better and more to the existing customers would require wits and a bit understanding about what can be offered to the customer which he would be interested in buying along with his existing purchased product. You need to do it in a right way to get the best results from upsell and cross-sell processes.
Cross-Selling
Up Selling
Showing up unfamiliar or too costly products, or even by overdoing the upselling/cross-selling process can create negative impression of your brand among the customers. Hence, upsell or cross-sell your products wisely in an appropriate manner to your customers to boost up your revenues.
Product Reviews
Reviews can play an important role to boost up sales of your ecommerce business. By posting customer reviews on your website or on top customer review websites on the web like Glassdoor, G2 Crowd, trustradius etc., you can ensure that your prospects get to know the opinions of your previous customers and thereby build their trust in your brand, products or services. Hence, this can be a good and the most effective way to attract customers to your newly established business which has a small customer base and wishes to enlarge it in a shorter time span.
Reduce Abandoned Carts
As a new business just stepped into the ecommerce world, you might not be sure about what works and doesn’t work for your business. Hence, there can be a considerable rate of cart abandonment for your store initially. Just take this as an opportunity and analyze the things that are going wrong for your online store.
Analyze the pain points of your store which can be improved for best user experiences to drive the maximum revenue for your business. Just make it a habit to check out the cart abandonment rate for your store on regular basis and to identify the reasons that are getting your customers to leave your store without making purchase. Work on them to see improvement in your business with passing time.
After Sales Emails
If you want to build your business, then you will have to build your customer relationships. Only strong customer relationships will help you get continuous sales for your business through your loyal customers. This will not help you get repeated sales from your existing customers, but can also get new customers for your business with their references. Hence, in order to do this, you need to get in touch with your previous customers on a regular time intervals. You may send follow-up emails or emails about discounts or offers on regular basis as well as can get on with fresh after sales emails for your new customers to captivate their interests in your brand. After sales or follow-up email marketing is one of the most influential and cost effective ways to promote your business in the market.
Integrate Store with Marketplace
As a new business, you shall have to invest a lot in marketing your brand and establish a loyal customer base for yourself. Hence, marketplace integration with your web store can be a good way out to get on with this thing. By integrating marketplace like Jet, Amazon, Ebay etc. with your web store, you can easily promote your products/services on a popular marketplace and get a global recognition for your products in a comparatively cost effective way. You can promote your brand to a huge established customer base of these marketplaces and hence, improve your sales drastically within short period of time.
Optimize for Mobile
Just make sure you have optimized your store for mobile experiences because your customers want it. According to the recent statistics, about 61% of people across the globe have better opinions of the brands that offer great mobile user experiences and it is expected that in next few years more than 65% of the world’s population will start shopping right from their mobile devices especially the smart phones. Hence, it is important for your online store to show up well on mobile platform and offer convenient mobile experiences to your prospects. If your store is not mobile optimized, then your competitors’ store will be. So, if you do not want to lose out to your competitors then opt for mobile compatibility for your online store.
Not optimized for mobile Optimized for mobile
Therefore, you have a complete list of useful tips to implement for your web store. Right? It’s obvious each and every method will not comply with every business, as all businesses have their own unique requirements. So, how are you going to decide which will work and which shall not work for your store? Here’s a way out. Try A/B Testing.
A/B Testing
A/B Testing is certainly the best way to try out something on your new ecommerce store without damaging its existing status. It’s a good way to try out something new with your store. For example, you are implementing a feature that has a 50-50 chance of success and failure, you would definitely be confused to whether implement or not to implement it, as this can cause a huge harm to your newly established business and lead to loss of sales.
Hence, with A/B testing you can try out the change only on a section of customers and find out whether the change will work out for your business or not. In case you get success with the change you can get going with it for improved business sales. In short, A/B testing helps you get on with the changes on your existing online store for better profits, but with complete safety or prevention from damage on your present business rapport.
Wrapping Up…
No doubt, there are number of ways to promote your new ecommerce business, but without proper knowledge of many things you would not get the best results. Hence, taking help of experts can be a wise step forward.
You may hire digital marketing experts as well to help you promote your online store drastically online. These experts would have clear and deep knowledge of the search engines and their functionality and hence, can help you rank your web store in organic search results. They may get you more sales or business out of social media as well through most effective social media implementations for your business. They can implement almost everything that is required to promote your new business digitally for maximum growth.
All you need is to find the best digital marketers. You shall get many more lucrative profits as compared to the miniature investments as you opt for digital marketing ways of promoting your new ecommerce business.
