While developing an E-commerce website the most imperative factors required to draw in customers’ attention are its design, simplicity, and elegance. On the other hand, software’s reliability and popularity determine whether the business will stay safe and be able to find online assistance whenever needed. Magento is contemplated as one of the most powerful E-commerce web development platforms because it is an open-source software and flexible to changes. And, the revamped version, i.e. Magento 2 has enticed developers and clients with a list of better extensions, robust coding architecture with a scope of future improvements and updates, simplified dashboard, and more safe and secure features. Though Magento is very SEO friendly, it can be regarded as one of the most challenging E-commerce platforms from an SEO perspective.
The only way through which online E-commerce businesses can get more value from the Magento E-commerce store and simultaneously grow their business is SEO. In this write up we will discuss some tips that can help in improving the SEO services of Magento 2 E-commerce website.
- Take Advantage of Headers and Title tags
Magento provides default titles for your Magento Commerce which must be manually replaced with more suitable ones that include relevant keywords, or brand name to upgrade the ranking of your web page. One can change or edit the header or title tags by going to Configuration> Design>HTML Head. Another important thing to be kept in mind is the words like ‘the’, ‘and’, etc. must be removed from titles and subtitles for better SEO practices.
- Optimize Product Page URLs
It is the second most important factor which is responsible for on-page SEO ranking. You must keep your website’s URL short simple and keywords rich. URL of Magento 2 products can be replaced by adding the values in “URL Key” under the “Search Engine Optimization” tab. Under the configuration setting allow URL rewrites and keep the URLs search engine friendly.
- Category and Product Page and Image Optimization
Another most appreciable quality of Magento is that it lets you set SEO detail for each category page. Meta description, page title, and URL value can be can be modified as per your SEO requirements. Appropriate product descriptions for images and metadata for the product pages improves the performance of the page. Most searchers or visitors reach the website when the search for a particular product, therefore optimizing the product page and images is necessary.
- Use Canonical Tagging to Eliminate Duplicate Content
Whenever a same product or content is shown in different categories or even on different pages of your E-commerce website then it becomes duplicate content. And it is a very well-known fact that Google does not appreciate the websites with duplicate content on them. But you can solve the issue by enabling the canonical tag for both the product and category pages. This will keep a check on duplicate content on your website.
- Last but Not Least, Add a Blog Page to Your Magento Store
Having a blog page on your Magento E-commerce site is a boon as it is responsible for driving maximum traffic to your site. So adding a new blog page to your Magento 2 is essential. One can even use FREE blog extension available that too without requiring to add a third-party framework such as WordPress. Many free blog extension comes with features like responsive design, open source code, and SEO friendliness, which can act as a jewel on the crown for developing eye-catchy blog page.
SEO capabilities have mostly been improved in the updated version on Magento, but using these SEO functionalities as tricks will only help in better optimization of the E-commerce website for improving the search engine ranking.