Making a simple, easy and quick checkout is the key to increase the conversion rate. If you own an online store and you wish to earn more customers and generate high revenue, your primary focus should be on simplifying the check out process. We have already checked out a few tips for the same in our previous post, ‘Winning check out flow guide: Top 10 secrets for high conversion rate revealed – Part 1’.
In this post, we will share some more tips about making the check out process easier, quicker and trust worthy for customers, so that you can minimize the chances of customers leaving your website or abandon their carts. So, let us take a look at some more important checkout flow tips for your eCommerce website.
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Multiple payment options: The more, the merrier!
Card payment is a good option. However, it is necessary, but not sufficient option for a successful eCommerce website. A successful eCommerce website will have the maximum payment options possible.
Do not forget to integrate payment through PayPal and other important payment platforms. Also, cash on delivery is as important as the online payment process, as there are many customers who do not prefer to make online payments. However, you should not lose such customers too.
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Display complete payment summary- Don’t hide the hidden fees!
A lot of people leave their carts and go away when they see the hidden costs in the end of the transaction. This has become one of the most common reasons of the shopping cart abandonment.
The best way to earn customer’s trust is to list down the proper breakdown of each and every cost incurred that customers have to pay on the check out page. It should include basic price of the product, shipping cost, taxes and everything else.
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Review and change order – Let customers make last minute modifications!
Let customers review and change their orders or shipping information at the last moment. Make it easy and quick to do this, without getting page reloaded with the help of the Ajax cart extension for Magento.
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Clear shipping and return policy – Make them trust you easily!
Unlike brick and mortar stores, it is more difficult in brick and mortar stores to earn the trust of customers. They do not have any idea as to when, where and how to return or exchange products, if they are not satisfied with them.
A clear shipping and return policy makes them aware of what to do and how to do to return or exchange products.
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Real time support- Be available when customer needs you!
Personal assistance works better than redirecting them to the FAQ page. Instead of asking them to send emails to you, remain online!
Provide a live chat feature, so that it becomes easier for them to tell you about your problems and you can solve them instantly.
One problem solved is one customer saved!
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Send confirmation email – Let them know their order has been placed!
Do not forget to send the confirmation email to the customer once they place the order on your website.
The email should include the order details, estimated time of delivery of the product as well as shipping information.
Now that you are aware of some of the best guidelines for the check out process for you eCommerce store, make sure you put them into practice and increase the conversion rate. Good luck with that!
